2024 e.Republic Custom Content Catalog

We can help you connect, educate and engage with your target public-sector audience … and achieve your sales and marketing goals!

2024 Custom Content Share your story and build your brand with our public-sector audience .

“e.Republic has the trust of our audience, are viewed as thought leaders and are very knowledgeable about what resonates. Because of these factors, we are able to create content with e.Republic that our target audience will trust and should be interested in.” –Marketing Manager, Fortune 500 company

Welcome to Our 2024 Custom Content Catalog.

Our services are powered by our in-house Content Studio and Research teams. (We handle everything — from identifying market-critical topics to design and production.) Our mission is to create relevant content that will help you connect, educate and engage with your target public-sector audience … and achieve your sales and marketing goals!

And, if you don’t find what you’re looking for in our catalog, let us know and we will make it happen!



Point-of-View Content

White Papers Written from an independent perspective, white papers are eight-page reports that educate the market on an important topic. Each year, we produce white papers aligned to the critical needs of government and education, with topics identified by our Research team. These papers are available for sponsors to underwrite once they are completed. White papers contain no mention of the sponsoring company within the content but acknowledge the underwriter on the back cover. Issue Briefs Issue Briefs are four-page reports that cover a current topic. Written by our market experts, they provide a rapid and simple explanation of trending issues from an independent perspective. Like white papers, issue briefs are available for sponsors to underwrite once they are completed. They contain no mention of the sponsoring company within the content but acknowledge the underwriter on the back cover.

A rtificial intelligence will likely define the next stage of government transformation. But it also comes with risks if it isn’t governed appropriately. Chief data officers (CDOs) are invaluable in helping their organizations under- stand, govern and optimize the data that fuels AI solutions, especially in the era of generative AI (GenAI). “We want to unlock all the wonderful ways GenAI will improve government, but we have to create these solutions with a degree of fairness, making AI secure, accountable and transparent,” says Adita Karkera, Chief Data Officer for Government and Public Services, Deloitte Consulting LLP, a role in which she advises public sector CDOs on their data and AI practices. “CDOs have a critical role to play because this is all driven by data. CDOs will be those champions that are going to help prioritize the data and governance.”

Data at the Heart Data is the foundation of AI models and algorithms. To maximize AI’s potential — and take advantage of GenAI — state and local govern- ments and education (SLED) organizations will need to better harness their data. CDOs understand the data ecosystem and how to shape it. They know what use cases will have high impact and which are feasible. And they’re positioned to actively engage with elected and executive leaders. They’re already involved in efforts to ensure data quality and integrity, but CDOs will play a pivotal role in crafting effective data and AI gover- nance policies, as well as policy frameworks for responsible, ethical AI. “Data is what’s fueling AI solutions,” Karkera says. “AI solutions are only going to be as good and trustworthy as the data that’s fed into them. The CDO plays a key part in managing and ensuring the data that is fed into GenAI solutions is trustworthy.” Data quality is essential, but it’s also important for agencies to get started where they can and iterate and improve along the way, says Hari Murthy, a Managing Director of Government and Public Services, Deloitte Consulting LLP. “Data is central to GenAI, but don’t wait for perfection of data before realizing its capabilities,” he says. “Achieving high-quality results with GenAI models typically requires about three to four months dedicated to training on relevant data.”

“AI solutions are only going to be as good and trustworthy as the data that’s fed into them.” Adita Karkera, Chief Data Officer, Government and Public Services, Deloitte Consulting LLP

Why sponsor pre-made content? Underwriting aligns your brand with a critical topic in the market and it can be delivered within a week. And like our other content offerings, we host your content on govtech.com for a year to ensure that this important thought leadership gets in front of the right audience. (We receive over 50,000 downloads each year!)

Have an idea for a white paper or issue brief? Let’s talk!

A CDO Roadmap for More Effective AI Assess data readiness

AI requires high-quality data. Before implementing AI tools, orga- nizations must make sure their data is clean and accessible and can be integrated across departmental lines. CDOs must determine where their organization stands on data findability, accessibility,




Custom Content

We create content that directly resonates with public-sector leaders and will manage your project from development to finished product. Then, we can deliver your message to your targeted audience — educating customers about the benefits of your solutions. Great content marketing informs, inspires and motivates a buyer to engage.

Custom Content formats: • Case Studies • Thought Leadership Papers • Position Papers NEW! • Persona-Based Papers NEW! • Rapid Roadmaps NEW! • Go-To Guides • Infographics • Industry Thought Leader Q&As • Videos

Tip! Content has a long shelf life. Here are some ways to maximize your ROI: • Convert your paper into a companion webinar • Share at events as sales collateral • Promote on your website • Use for lead generation on govtech.com • Distribute via direct mail, email and social media



Custom Content Formats


Case Studies Case studies highlight how a public-sector agency or organization have partnered with your company to solve a specific business challenge or implement a particular technology. We handle everything — from writing to design to distribution. We even reach out to your customer and interview them to capture their perspective on the value of your partnership. Thought Leadership Papers Thought leadership papers are designed to educate the marketplace on a particular solution or technology. Designed to be a “soft sell,” sponsors of thought leadership papers can directly link their technology or solution to the problem or challenge the thought leadership paper presents. We will work closely with you to determine the focus of your paper and the elements that should be covered. We can also include a short customer case study within the thought leadership paper.

Position Papers A position paper shares your company’s point-of-view on a particular issue, topic or technology, providing an opportunity to speak directly to your target audience in your voice and messaging. Persona-Based Papers Person-based papers are thought leadership papers that target a specific title or titles (i.e., policymakers, chief information officers, legislators, chief information security officers, etc.). We leverage our expertise to create content that will resonate with the public-sector persona of your choice.

Gaining Insights into the Legislative Process

How one Texas city monitors important bills and improves engagement with state lawmakers



Improving Child Welfare Starts with Modernization


Tip! These are both great assets to leverage for account-based marketing!

MCCi | UiPath

NEW IN 2024!


Digital Cities

AI Infrastructure


Tip! Both of these papers are great to share at in-person events, or to send out to attendees as a follow-up.


Will AI Change the Infrastructure?

Insights for Faster Incident Response Event detection platforms give transit agencies the right information the moment it’s detected.

Focus: A Government Technology Case Study sponsored by: AI Infrastructure for the Future





Rapid Roadmaps Rapid roadmaps feature actionable steps that will help the public sector implement a technology, create a strategy or tackle a large initiative. They provide practical suggestions in an easily consumable format and are incredibly valuable for higher-level decision-makers who may not have the time or bandwidth to read a longer content piece.

Industry Thought Leader Q&As We interview your thought leader and create a one-page content piece that shares your company’s expertise and leadership. Tip! Post your Q&A on your website, leverage as an advertisement in industry-specific publications and share on social media.

NEW RULES FOR SCHOOLS ARE COMING How to prepare for new rules on reporting cyberattacks.


NEW IN 2024!

Go-To Guides These 10- to 12-page guides are concise, easy-to-consume content that provide a critical resource for readers to understand a trending topic or technology and best practices on successful implementation. Go-to guides position you as an important thought leader and partner for public-sector agencies as they navigate new technologies. Leads and print distribution is also included!


Modernizing the Resident Experience


Angela Fultz Nordstrom, vice president of strategy and growth for Tyler Technologies, explains how digital technology helps government agencies provide better service to the public.

Managed Application Services: A Force Multiplier Managed application services let agencies offload responsibility for running, maintaining and optimizing applications — enabling internal IT teams to focus on strategic priorities.

When someone wants to start a business, they typically interact with multiple agencies at all levels of government — federal, state and local. This often requires visiting multiple offices, completing lots of paperwork, and paying for various licenses and registrations. Technology can improve this experience by connecting similar steps in the process, while allowing each government entity to remain in control of their requirements. Digital tools like centralized identity access management and payment systems break down traditional agency silos, creating a one- stop experience. How can government agencies ensure digital services are secure and that data privacy is protected? Technology can connect agencies to residents and vice versa, but most important, governments must protect

residents’ data and act as good stewards of the public’s trust. When implementing digital services, agencies should evaluate technology to make sure they are safeguarding the data they have responsibility for — which includes everything from a person’s identity to payment information. Each agency has both the authority and expertise in how its data can be used and how it must be secured. Technology platforms that analyze the data can help agencies mature their data management practices and ensure that digital services adhere to data privacy practices. How should agencies evaluate the impact and success of digital initiatives? Before implementing a new service or solution, agencies can collect quantitative and qualitative data on how that process is currently handled.

How have expectations for digital government evolved? Residents expect services to be seamless, efficient and delivered in the ways they need. Technology can play a critical role in creating a secure and innovative digital government experience. Today’s solutions, ranging from payment wallets and identity management to enhanced digital forms and mobile transactions, help agencies build a connected digital government experience where residents can easily engage with their government and get the services they require. What government processes can be enhanced by digital services? Digital services can enhance almost any government process. Let’s look at one example — business registration.

Agencies are under pressure to modernize

Infographics Infographics visually explain a complicated topic while delivering your unique point of view.

Artificial Intelligence AI helps agencies address the scale, complexity and urgency of their work in a way that human teams cannot. By rapidly processing vast amounts of data, automating workflows and learning as new data is added, AI tools give agencies a better understanding of the public-safety environment. They increase the efficiency and accuracy of crime prevention, detection, response, investigation and reporting. “The next generation of law enforcement leaders has to get a foundational understanding of AI and ML so they can do a better job of planning,” says Wright. “These things should be as important as understanding mental illness, firearms, police pursuits and other disciplines.”

Tip! Go-To Guides are one of the most downloaded assets. They are long enough to provide a deep dive into a topic but short enough for a quick read.

Simplifying and improving service access is the #1 priority for state and local government leaders

The following AI use cases can help agencies address emerging issues:

“I’ve identified younger officers who have the competency to be functional leads on some of our big projects. They appreciate the technology and are eager to put it to use.” Dennis Weiner, Chief of Police, Round Rock Independent School District

Cybersecurity. Law enforcement agencies are prime targets for hostile nation- states and criminal organizations. AI-informed cybersecurity tools quickly analyze threat intelligence, perform behavioral analysis to keep out bad actors, and automatically detect and mitigate threats such as phishing and ransomware. Social media. AI tools help officers mine and analyze massive volumes of social media data. Using these tools, officers can track real-time activities surrounding public events, prevent and investigate crimes, and understand public sentiment about community issues. Facial recognition technology. Agencies use this technology to identify individuals on terrorist watch lists and suspects in violent crimes. The technology can also identify older adults who have gotten lost and children who may be victims of human traffic king. Virtual reality (VR) training. VR simulates real-world scenarios and environments so new recruits and officers joining tactical support units can safely practice their skills. Content production (generative AI). Although many agencies are still vetting generative AI technology, officers are already using it to write reports and summarize information, detect patterns and trends for predictive policing, and answer questions about complex issues. “Generative AI tools allow me to ask better questions of data. For example, I don’t have to be a cybersecurity expert to type in something like, ‘Show me all the machines that are connecting to China that don’t have authorization to do that,’” says Wright.

CIOs are focused on protecting sensitive data, enhancing user experience and upgrading old technologies

Tip! Infographics can be broken down into sections and shared on social media as stand-alone assets

IT teams are stretched thin

Public Safety Guide


60 %

70 %

50 % of state CIOs expect to lose as much as 20% of their staff to retirement over the next year Almost


More than



of counties need more staff with expertise in deploying and upgrading applications

of cities need more staff with moderniza- tion and process improvement skills

Now that you have content, what’s next? Leverage our trusted digital and print distribution to distribute your content to our engaged public-sector audience. Here are some of our offerings: DEMAND GENERATION The most effective way to generate leads with state and local government contacts is with opted-in experiences. We can use your custom content piece and target specific audience demographics to power your sales pipeline. We take lead development programs beyond simple “lead gen” to sales conversion. SPONSORED ARTICLES Sponsored articles are a way to get visibility for your content as readers stream through relevant news.

Videos A professionally produced motion graphics or explainer video is one of the most popular ways to showcase complex or dry information in a fun and upbeat way that will appeal to any audience. Our sophisticated mastery of motion animations includes a combination of text, statistics, graphics and background music.

Our sites get over 8.2 million unique unique visitors annually!

PRINT DISTRIBUTION Government Technology will run your content in an upcoming issue, putting your thought leadership in front of the most comprehensive network of nearly 70,000 state and local IT decision-makers and influencers. We can even print and mail 500 copies to your target account list or a specific segment of our audience.

Tip! Videos are also a great, multiuse content marketing asset that you can deploy on social media, email and tailored sales campaigns to continue to generate awareness quarter after quarter.



Are you ready to captivate, educate and motivate your public-sector customers to action?

Contact us to learn which type of custom content will ignite buyer engagement!

For more information, contact: Heather Earney, Senior Director of Sales Operations heather.earney@erepublic.com / 916-932-1339

©2024 e.Republic LLC. All rights reserved.

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