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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
Jeremy Wyatt jwyatt@harrisonlawgroup.com HarrisonLawGroup.com (410) 832-0000
40 West Chesapeake Avenue, Ste. 600 Towson, MD 21204
Inside This Edition
1.
A Simple Way to Prevent a Costly Exit
2.
Your Customers Are Your Best Marketers
3. 4.
Disco at 35,000 Feet
Neuromarketing Tactics You Should Be Using
MARKETING STRATEGIES BACKED BY BRAIN SCIENCE Turn Psychology Into Profit
Figuring out the best way to scale your business can be incredibly challenging. You can invest in marketing efforts, hire the best candidates, and price your products competitively, but you can still come up short on your goals. Wouldn’t it be easier if you could tap directly into your customers’ minds to encourage them to shop with your business? While this might sound like science fiction, neuromarketing is a promising business strategy taking industries by storm.
making, emotional responses, and motivation. By utilizing current psychological research, one can capitalize on how people’s brains function to get them to purchase from their business. Let’s explore a few strategies that could help your business.
Fear of Missing Out (FOMO) Nobody wants to miss out on
the next big thing, whether it’s a life-changing product, theory, or trend. You can take advantage of FOMO by offering time-sensitive promotions and limited-time offers.
Neuromarketing is the process of using neuroscience to market to your customer base. It involves understanding the underlying thought processes influencing consumer decision-
By promoting the idea of scarcity and urgency, you
trigger your clients’ decision- making process, convincing them to buy
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