Germania Today | Spring 2020

Standing out crowd from the

ermania is taking a step into the spotlight in an effort to stand out from the crowd. Within the last couple of years, Germania has chosen to expand its marketing strategy to build and strengthen relationships. Germania has collaborated with a number of notable organizations to extend our reach across the state and create positive brand experiences with a variety of demographics. Our current corporate sponsor partnerships include the Texas Rangers, Houston Astros, Dallas Mavericks, Dallas Stars, San Antonio Spurs, Live Nation, and the Susan G. Komen Foundation. We also hold naming rights in The American Airlines Center in Dallas, Circuit of the Americas’ Germania Insurance Amphitheater in Austin, and Arlington’s Globe Life Field. “As a long-standing Texas brand, we take pride in having strong relationships with Texas icons,” Executive Vice President and Chief Marketing Officer Min Choi said. “It really magnifies our ability to identify with a loyal fan base.” With more than 1,500 licensed agency personnel and 200,000 policyholders around the state, we are committed to building enthusiasm and pride for Germania in the communities we serve. We are also proud to pledge our resources to a number of charitable causes.

You can help us commit to the greater good by casting your ballot in the Germania Farm Mutual director election in April. For every member who votes, we will donate $1 to the St. Baldrick’s Foundation, a volunteer- led charity that aims to raise funds to help find cures for childhood cancer. Thank you for allowing Germania to service your insurance needs. We are excited to continue to enhance our visibility on a larger stage, where we can reach even more fellow loyal Texans.

Spring 2020 | 7

Made with FlippingBook - professional solution for displaying marketing and sales documents online