Ritam grada Rhythm of the city
MODNA TURA PO BEOGRADU BELGRADE FASHION TOUR Globalni trendovi sa lokalnim zapletom Global trends with a unique local twist
Svaka metropola ima svoja „stilska plemena“, pa tako i srpska prestonica – upoznajte sve modne kaste sa trotoara koji mogu da konkurišu modnoj pisti / Every metropolis has its own “style tribes”, and the Serbian capital is no exception – get acquainted with all the fashion castes from the streets that can compete on the catwalk
DECENIJA JE PROŠLA OD KA- DA JE U ŽARGON TRENDOVA NEO- POZIVO UPISAN FENOMEN STREET STYLE – onlajn galerije raskošnih staj- linga posetilaca fešti tokom ciklusa ne- delja mode (može se reći i cirkusa). I da- lje pločnicima Njujorka, Pariza, Milana, Londona i, malčice kasnije, Kopenhage- na neumorno špartaju najbolje odevene persone kojima je autfit vizitkarta i CV, a šoping kardiotrening. Tako smo svi po- stali voajeri besprekornih kombinacija, a kultura „dress to impress“ dobila je svo- ju novu definiciju u Instagram eri. Može li Beograd da parira ovoj mapi maestral- no stilizovanih „plišanih bandi“ svetskih velegrada? Naravno! Po ulicama, u baštama kafića (koje ži- ve dugo nakon što letnja sezona prođe) i za stolovima impresivnih prestoničkih re- storana sa maštovitom gastronomskom po- nudom, na gradskim dešavanjima i svuda između – moda struji Belim gradom opi- pavajući puls globalnih tendencija (ali mu uvek daje neponovljiv lokalni zaplet). Ovo su supkulture stila koje najčešće viđamo u žurnom koraku centrom, a verujemo i vi.
A DECADE HAS PASSED SINCE THE “STREET STYLE” PHENOMENON WAS FOR- EVER INSCRIBED IN TREND SLANG – as an online gallery of the lavish stylings of festivalgo- ers during the fashion week cycle (and we could also say circus). And the pavements of New York, Paris, Milan, London and, slightly later, Copen- hagen, are still being tirelessly strutted by the best-dressed people for whom an outfit is both a business card and a CV, and shopping is a cardio workout. That’s how we all became voyeurs of im- maculate combinations, and how the culture of “dress to impress” received its new definition in the Instagram era. Can Belgrade rival this map of masterfully stylised “plush gangs” of the world’s major cities? Of course! Around the streets, in the gardens of café-bars (which live on long after the end of the summer season) and at the tables of the capital city’s im- pressive restaurants with their inventive gastro- nomic offer, at the city’s events and everywhere in between – fashion flows through our white city, feeling the pulse of global trends (but always giv- ing it an unrepeatable local twist). These are the subcultures of style that we most commonly en- counter when rushing through the city centre, and that we believe you also see.
Tekst/Words: Ivan Radojčić Fotografije/Photography: Đorđe Kojadinović, Zoran Ilić
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