LAJFSTAJL / LIFESTYLE
Save the Earth, it’s the only planet that has memes In the endless ocean of popular memes, it sometimes seems that these simple yet brilliant forms of instant communication are being watered- down. However, for every five thousand memes, only a handful become cultural phenomena INTERNET COMMUNICATION CHANGES AND EVOLVES YEAR AFTER YEAR, having first become non-verbal, and then entering the phase of ever-short- er messages or effects in the form of emoticons, gifs or memes. The recipe for a good meme isn’t complicated, except that it should follow a theme and have a good “punchline” and a distinctive images. There is actually an internet database of “tried and tested” image that always do the trick for memes, while there have long since been numerous apps that you can use to launch your own meme in seconds. However, in order for an idea to become a meme, it has to be shared. The most viral memes are usually those that address recent additions to the public’s collective memory, often things that many people find important, so you don’t necessarily need to be immersed in internet subculture to understand what’s being communicated. Apart from that, it should be something that’s amusing to see and share. One study showed that memes evok- ing a stronger emotional response are more likely to be shared. People will also more often forward humorous videos than those with age-inducing content. One surprising fact is that the first memes were ac- tually created long ago, long before the invention of the internet that we know today. It was in a 1921 comic strip that a two-panel comic sketch of a man being photo- graphed in a tuxedo was published, one side well drawn and showing him looking dapper and composed, accom- panied by the caption “how you think you look”, with the other sloppily drawn and showing him looking shocked and unkempt, with the caption “how you really look”. And we don’t even need to mention the Alan Ford com- ics, which are full of “memes” that have been recounted for years, such as ones like “if you think you’re winning, you daren’t lose”, “better to end up a fool than to end up falling from a train” or “better to be rich and healthy, be- cause you’ll get nothing for being sick if you’re poor” etc. These comics contain endless ingenious quotes from the very first issue, but we, unfortunately, left the time of comics behind in the 20 th century, prompting the relo- ONE PHOTO, INNUMERABLE STORIES
Koristi se za sarkastične reakcije, a na njemu je Vili Vonka, odnosno glumac Džin Vajlder / It is used to illustrate sarcastic responses and features Gene Wilderas Willy Wonka
David Vujanić, momak poreklom iz Srbije, postao je hit na internetu / A guy originally from Serbia, David Vujanić, became a viral internet hit
Muhamed Sarim Akhar je „srušio internet“ trenutkom nezadovoljstva / Muhammad Sarim Akhtar “broke the internet” with a moment of disappointment
88 | Mreža » Net
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