“For love” Armani, without hesitation In his new autobiography “Per Amore”, one of the all- time greatest fashion designers speaks completely candidly about his private life for the first time T he king of Mediterra- nean style, with his cleansed and refined vi- sion, has changed the way we dress today, and
zna više nego što misli, a može i više nego što zna. Kada mi je umro partner, mnogi su bili si- gurni da ću zatvoriti svoju kom- paniju. Umesto toga, naučio sam da radim i ono što je on oduvek radio. Zato nikada ne potcenjuj- te svoju snagu.“ Armani je često umeo da ista- kne kako je veliki deo svog privat- nog života žrtvovao zbog posla, a naročito poslednjih godina, ali u ovoj knjizi naglašava važnost podrške koja dolazi od porodice i prijatelja, iako puno poverenje ima u svega nekoliko ljudi. „Iza- brao sam naslov koji je istovre- meno nežan i provokativan, što iznenađujuće dobro odslikava moj karakter. Pragmatičan sam i raci- onalan, ali svi moji potezi dolaze iz srca“, objasniće u knjizi. „To je razlog što su ove raštrkane mi- sli sakupljene u knjizi napisane iz ljubavi.“ Kreator shvata da ga percipi- raju kao „sabranog, uzdržanog, i ponekad jezivo hladnog čoveka“, ali on pozajmljuje definiciju umet- nika Vasilija Kandinskog: „Ja sam kao kocka leda sa plamenom ko- ji gori iznutra. Za koje ljubavi je ovo pisano? Za izražavanje, za vi- ziju, za ukus, za stil...“, reći će u svom maniru. U knjizi Armani sebe definiše kao osobu koja „stvari radi, a ne samo priča o njima“ – što je pri- lično skromna postavka s obzi- rom na to da je reč o čoveku čija modna imperija (u kojoj je isto- vremeno predsednik kompanije, glavni dizajner, izvršni direktor i kreativni direktor) prethodnu go- dinu završila sa rezultatima pro- daje od 2,35 miliona evra, što je za 16,5 odsto više u odnosu na 2021. U svakom slučaju, on veru- je kako je svaki novi uspeh pola- zna tačka za novi izazov, i prezi- re ideju da bi mogao da se uspava na lovorikama. To je stav čoveka koji i danas tvrdi: „Razlika između stila i mo- de je u kvalitetu“ i uporno tvrdi: „Biti elegantan ne znači biti upe- čatljiv, nego znači ostati ljudima u sećanju“.
which was published recently by Rizzoli. Although “For Love” isn’t the first book detailing his career and personal life to have been pub- lished with his blessing (the book Giorgio Armani was published in 2015 to commemorate the 40 th an- niversary of the Armani brand), it seems as though this one provides a much more intimate and candid look at everything that’s formed his life’s journey. He was supposed to become a doctor, but dropped out in the sec- ond year of his studies after realis- ing that he’d never be able to over- come his aversion to blood. It was during his years at university that he started dealing with photogra- phy and that’s how, in 1957, he got his first job at the La Rinascente de- partment store in Milan, where he joined the team responsible for win- dow dressing. He quickly advanced and became a key figure in one of its first concept boutiques. That job led him on business trips to Eng- land, where he was acquainted with new, bold fashion ideas that were far removed from the Italian fash- ion of the time. He began procur- ing goods for his store from the Far East, which is the source of his fas- cination with the Orient, but also with Japanese and Chinese art and lifestyles, which he has remained faithful to until today. Armani’s career was developing at an accelerated pace, but he had much bigger dreams, as by then he was already working on sketches for his first designs. And guiding him in those first creations was the no- tion that he had to create the kind of clothing that couldn’t be bought anywhere. However, the most im- portant event in that part of his life came in 1961 when he made the ac- quaintance of fashion designer Ni-
has done so to an extent that we probably aren’t even aware of. He easily succeeded in “shifting” the focus of trends from Paris to Milan and remained faithful to his vision- ary aesthetics despite all the tur- moil that’s rocked the fashion world. His fashion empire is built on the idea of fashion that is restrained in its cuts and silhouettes, yet su- perior in its materials and imple- mentation. At the age of 89, “King Giorgio” (as the Italian press dub him affectionately) reveals many intimate details of his life for the first time, and does so in his unique autobiography entitled Per Amore,
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