MODA FASHION
finds a swimming costume that she’ll wear happily rather than dreading the thought, she’ll buy it unthinkingly”. Okay, but what’s 2023’s top trend when it comes to swimwear? From Barbie pink to mesh details in the spirit of ‘80s fashion, the silhouettes and aes- thetics that are popular in every- day clothing are also evident in swimwear. According to creators, “we shouldn’t have to choose be- tween comfort and style.” Dunja Jovanić, one of Serbia’s most famous and popular influ- encers, embarked on a fashion ad- venture last year with the “BÉBÉ collection”, inspired by the style that she shows off daily on her In- stagram account. One of the most in-demand segments of this line that’s intended for “loungewear” wardrobes with a trendy twist is swimwear specifically. “When considering new models, I’m pri- marily led by the fact that I don’t want those models to be super ‘on trend’, while it is still important to me that the same model can also be worn in subsequent seasons. My direction is thus more towards simple models than trends that only last a season,” says Dunja ex- plaining her creative process, be- fore adding: “The trends I’ve no- ticed this year are materials with wonderful textures, as well as prints, which are super cool to me.” “I love the texture trend, es- pecially crinkle stretch, because it adds an interesting visual ele- ment that often feels very beau- tiful when worn. Crinkle stretch, mesh, crochet and other textures have been building in populari- ty for a while, but that design is now becoming even more unique thanks to the colour blocking tech- nique and other details.” When it comes to patterns, flowers beat every other motif: “Retro floral patterns are now a hit even among customers who wouldn’t have previously opted for a floral swimsuit,” says Segar. “These nouveau-retro versions feel so fresh and fun, and yet retain that vintage charm.”
FOTO Profimedia / Anton Oparin / Alamy
W e don’t expect swimsuits to merely cover & reveal, but rather also to dazzle. Comfort may not be the top priority, but that doesn’t mean it’s overlooked entirely. “Most brands that make bathing cos- tumes just want women to feel good when wearing them. That is evergreen and will always be in style,” explains Hayley Segar, founder and CEO of swimwear brand onewith. “When a woman
FABULOUS “POOL PARTY” Let it be floral, crinkle, mesh or crochet Bathing costumes are shimmering with fashionable brilliance this summer – and some are sufficiently extravagant to be creations in their own right
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