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so commemorate Tesla’s birthday on 10 th July. is campaign of Serbian diplo- macy has been joined by a large num- ber of people, including artists and entrepreneurs, so the Tesla Year pro- gramme will be marked by numerous new brands: “Tesla in vino veritas” wine; “Teslowacha” domestic plum rakija brandy produced by Ph.D. De- jan Ilić, a world-renowned innova- tor; “Tesla energy candy” made by Belgrade’s last surviving maker of sweets; but also “Tesla spirit” creat- ed by the last Serbian perfumer, in collaboration with model and fashion producer Slađana Tesla, a descend- ant of Tesla himself... e campaign has also been joined by creators like Roksanda Ilinčić, Igor Todorović, Bata Spasojević and others, while there’s also the Tesla Rhapsody by composer Marina Arsenijević, as well as much more that has become part of the recognisable “Tesla style”. e person most deserving of credit for all this is perhaps ambas- sador Ljiljana Nikšić from the Min- istry of Foreign Affairs, national co- ordinator of the “Tesla - Energy of Peace” campaign, who recalls that Te- sla also developed inventions that could prevent wars. “He offered humanity the ideal of a scientist who feels and knows that the truth of scientific progress cannot and must never be detached from the welfare of humanity. He pro- tected the energy of peace to his final breath. As one of the most notable Serbs in our history, he incorporat- ed himself into the foundations of the progress of civilisation world- wide, which is why one of our spe- cific goals is to actually promote the achievements of the Serbian scientif- ic diaspora and strengthen ties
Tesla „NT“ modni stil ima Teslin monogram kao simbol svih „Tesla“ brendova Tesla “NT” fashion style has Tesla’s monogram as a symbol of all Tesla brands
80 YEARS OF REMEMBRANCE OF A GREAT SCIENTIST Serbian diplomacy’s “Tesla style”
The goal of commemorating the “Tesla Year of Tesla People” is to promote the achievements of the “Father of the 21 st century” and Serbia’s scientific diaspora, under the slogan “Tesla-Energy of Peace”
I t was on the date when Nikola Tesla first illuminated human- ity at Niagara Falls by making operational the world’s first hy- droelectric power plant (12 th January) that the Serbian Ministry of Foreign Affairs this year declared 2023 the “Tesla Year of Tesla People”, with a distinct message contained in the slogan of this strategic campaign: “Tesla - energy of peace”. e title of ‘Tesla ambassador’ was also intro- duced, and the first person to receive the title was David Vuich, holder of a special Tesla diplomatic passport. “During the course of imple- menting the Tesla agenda, we came
up with the idea of using this impor- tant occasion to launch Tesla brands in everyday life, because Tesla did not die. He incorporated himself in- to the very foundations of modern civilisation. It was in America that he found a haven and the resources to realise some of his ideas that ben- efitted the whole of humanity, but as he said during his 1892 visit to Belgrade, the most exciting thought was that it was the deed of a Serb. Electrical genius became one of his monikers, and it is our duty to pay homege to this true giant of human- ity,” announced the Serbian Minis- try of Foreign Affairs, which will al-
between Serbia and the U.S.,” says Ambassador Nikšić, adding that if “Tesla style” becomes one of the leading trends in society by nurtur- ing traditions and Tesla’s principles, that will mean that the campaign has ful- filled its diplomatic mission.
Tesla je štitio energiju mira do svog poslednjeg daha, kaže ambasadorka Ljiljana Nikšić Tesla protected the energy of peace to his final breath, says Ambassador Ljiljana Nikšić
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