Did you know that you’re LOSING new patients? It’s true. Most physical therapy, chiropractic, and rehab clinics are losing hundreds of potential patients each month! That’s because website and marketing systems are like a leaky bucket. You are leaking out patients and missing opportunities.
NEWSLETTER • OCTOBER 2023 Practice Marketing
Practice Marketing
OCTOBER 2023
NEWSLETTER
Did you know that you’re LOSING new patients? It’s true. Most physical therapy, chiropractic, and rehab clinics are losing hundreds of potential patients each month! That’s because website and marketing systems are like a leaky bucket. You are leaking out patients and missing opportunities. But guess what? You can patch those holes and stop losing out on new patients. Here are 5 scary ways that you’re LOSING patients…AND how to fix them:
PATIENTS LEAK OUT OF YOUR WEBSITE.
Unless you are in the top tier of private practice owners, over 98% of patients who visit your site FALL OFF without scheduling an appointment! That’s called a “website conversion rate” of 2% or less. In other words, your website is leaking patients out the bottom. A leaky website is caused by: • Not calling patients to action with a clear “Request Appointment” or “Call Now” button • Not making your website look good (or even work!) on mobile phones
PATIENTS DON’T FIND YOUR CLINIC ON GOOGLE.
•
Bad design that looks unprofessional
Here’s a scary statistic: the top 3 Google search results get 54.4% of all clicks! If you aren’t in the top 3 on Google, you are missing OVER HALF of patients searching for help! If you aren’t in the top 3 on Google, you are losing out on the majority of patients searching for your services. And instead, your competitors get those patients.
But at Practice Promotions, our clients’ websites convert 8.1% of visitors into patients. When you fix your leaky website, you will immediately stop losing patients from your website!
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Want Examples Of Clinics Using This Exact Strategy? Visit Our Website At PracticePromotions.Net/Kit To Claim Your Practice Marketing Sample Kit!
When patients don’t complete their plan of care, you LOSE at least $100 per lost visit. Once you factor in what it costs to attract that patient with marketing, you lose even MORE.
PAST CUSTOMERS FORGET ABOUT YOU.
You may think that your quality of care makes you unforgettable. But guess what? You. Are. Forgettable. You may have helped Mrs. Li with her knee last year, but life is busy. Unless you keep in touch with her, she will forget about you. Then, when her husband pulls his back, they will likely do a NEW Google search…and go to your competitor. So how do you make sure you’re not forgotten? You have to constantly market to your past patient list. Two of the top ways are via email marketing + sending custom patient newsletters! Our customers reactivate multiple past customers every month. If you don’t market to your past customer list, they will forget you. But if you market to them consistently with email and direct mail, you will be remembered, and they’ll come back in for care.
YOUR FRONT DESK DOES NOT CONVERT CALLS INTO PATIENTS.
If your front desk doesn’t convert calls to patients, you are losing patients who are calling you for help! Your front desk is the “sales” function in your clinic. Marketing brings in patient calls and appointment requests. But it’s your front desk that “closes the sale” and puts people on the schedule. If your front desk isn’t converting calls into patients, you are losing patients who need your help. And that’s just wrong. STOP LOSING PHYSICAL THERAPY, REHAB, AND CHIROPRACTIC PATIENTS. You may think that you’re doing okay. But you’re actually losing patients every single day! You’re losing them from: • Your weak online presence – losing 54.4% of searches if you’re not in the top 3 • Your leaky website—losing 98% of web visitors • Your untrained front desk - losing half or MORE of valuable patient calls Once you add all those together, you are losing the vast majority of patients who are looking for help. But it doesn’t have to be that way. When you fix these problems, you can STOP losing patients and START gaining patients the way you should be. At Practice Promotions, we help practice owners fix the holes in their marketing with powerful marketing services. We’ve got a 5-step map to growth that has worked for hundreds of practice owners like you. Request a Practice Marketing Sample Kit today and see how our services help you STOP losing patients.
PATIENTS DON’T COMPLETE THEIR PLAN OF CARE.
You might be losing HALF your revenue when a patient doesn’t complete their plan of care. For example, let’s say you get $75 from insurance per patient visit. If you plan for a patient to come in 10 times, that patient value will be $75 x 10 visits = $750 value per patient. But what if that patient drops out after 5 visits? Then you just LOST $375. And why do patients drop out? Because you aren’t communicating the value of your services. Marketing does not stop when a patient gets on your schedule. You need to market to them with professional in-clinic materials, valuable emails and blogs, and patient newsletters. That way, they’ll see your services as too valuable to leave.
Claim Your FREE Practice Marketing Sample Kit!
PracticePromotions.Net/Kit
Is Your Website’s Conversion Rate
The Average Website Conversion Rate is 2 % , but on average our clients convert 8 % of visitors to patients!
9.6 %
0.6 %
physicaltherapycenter.org 9.6% Conversion Rate
18.6 %
We Design High-Converting Clinic Websites That Don’t Leak Or Lose Patients Unless you are in the top tier of private practice owners, over 98% of patients who visit your site FALL OFF without scheduling an appointment! That’s called a “website conversion rate” of 2% or less, and it’s caused by…
macciophysicaltherapy.com 18.6% Conversion Rate
16.3 %
• Not calling patients to action with a clear “Request Appointment” or “Call Now” button
• Not making your website look good (or even work!) on mobile phones
•
Bad design that looks unprofessional
But at Practice Promotions, our clients’ websites convert 8.1% of visitors into patients.
physioforlife.com 16.3% Conversion Rate
To Fix Your Leaky Website And Stop Losing Patients, Request A Demo Of Our Website Services At Practice Promotions.Net!
15.3 %
Claim Your FREE Practice Marketing Sample Kit!
PracticePromotions.Net/Kit
skillsonthehill.com 15.3% Conversion Rate
OR SCAN THE CODE TO GET STARTED!
HOW TO CELEBRATE National Physical Therapy Month Is your practice taking advantage of National Physical Therapy Month? In this article, you’ll learn 4 ideas to build on the momentum of National PT Month and grow your new patients!
1 LET PATIENTS KNOW THAT PT = AN ALTERNATIVE TO OPIOIDS According to the Centers for Disease Control (CDC), in 2017 almost 200 million prescriptions were given to American patients for opioid drugs to help them relieve pain related to disease, injury, or surgery. And while these drugs are sometimes necessary, there are other options for pain relief besides opioids, including physical therapy. A study conducted by the Stanford University and Duke University Schools of Medicine found that people who got physical therapy soon after getting a pain diagnosis decreased their likelihood of using opioid drugs by 7% to 16% in the months following the diagnosis. And those patients who did use drugs to control pain saw a 5% to 10% reduction in the amount of opioids they used for pain relief. People often resort to drugs for pain control because they don’t realize they have other options, including getting physical therapy. One of the reasons why National Physical Therapy Awareness Month exists is to educate patients about how physical therapy can not only reduce the need for opioids but get to the pain’s source and prevent pain from happening in the first place. 2 CELEBRATE SPIRIT WEEK WITH YOUR STAFF Get some swag, like T-Shirts, mugs, and postcards for staff to wear and to pass out to patients. Postcards, in particular, can
therapy at the same time. And have fun! Create a competition with a fun reward, like a pizza party at 50 or 100 reviews. 4 MARKET TO DOCTORS DURING PT AWARENESS MONTH Catch busy doctors’ attention with physical brochures! According to the National Library of Medicine, in the year 2013, doctors averaged 25 emails per day and spent about two hours and 30 minutes a week reading those emails. It’s likely that those numbers have only gone up in the years in between. We mention these stats to remind you that the professionals you want to market to already get overwhelmed with emails, and it’s likely that the emails they prioritize are those from patients. Emails from marketers probably land somewhere lower on the proverbial totem pole. But beautifully designed print media does something else. It capitalizes on the construction of the human brain. According to MIT, the human brain requires only 13 milliseconds to process an entire image. The human brain processes images 60K times faster than it does text. In other words, when you market to doctors through email, your subject line’s text won’t impact the doctor’s consciousness as quickly as your postcard will.
FINAL THOUGHTS ON CELEBRATING NATIONAL PT MONTH
Creating marketing campaigns centered around National Physical Therapy Month allows you to capitalize on the attention that National PT Month already gets. Want to use this National PT Month to kickstart your practice growth? At Practice Promotions, we help practice owners fix the holes in their marketing with powerful marketing services. We’ve got a 5-step map to growth that has worked for hundreds of practice owners like you. Request a Practice Marketing Sample Kit today and see how our services help you STOP losing patients.
serve double duty if you use them to get referrals. 3 START A GOOGLE REVIEW COMPETITION!
Encourage your staff to reach out to current and former patients to get reviews on Google and Yelp. Reviews also provide social proof, and they raise awareness of the benefits of physical
Claim Your FREE Practice Marketing Sample Kit!
PracticePromotions.Net/Kit
YOUR 5-STEP MAP TO CLINIC GROWTH
You may think that you’re doing okay. But you’re actually losing patients every single day! That’s because your website and marketing systems are like a leaky bucket . You are leaking out patients and missing opportunities. But when you follow this 5-step map to growth, you can patch those holes and stop losing out on patients! The ULTIMATE Patient Acquisition Strategy TM
STRATEGY
OUTCOMES
TOOLS TO USE
ORGANIC OR “ON SITE” SEO ONLINE BRAND
First, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
High number of local visitors to your website and blog Your practice appears in 2-3 places on page 1 of Google for several search terms High number of people calling your front desk or requesting an appointment online Your 4 and 5-star online reviews and testimonials increase each month
PRESENCE REGULAR BLOGGING
BUILD A MASSIVE ONLINE PRESENCE
GOOGLE ADS FOR YOUR SPECIALTY GOOGLE ADS FOR CONDITIONS LOCAL LISTINGS + LOCAL SEO QUALITY ONLINE REVIEWS PATIENT-FOCUSED WEBSITE DESIGN CONDITION-BASED CONTENT APPOINTMENT FORMS + CHATBOT TRACK PATIENT LEADS GENERATE + TRACK CALLS NEW PATIENT WELCOME EMAILS REVIEW REQUEST TOOLS EMAIL BLOGS + NEWSLETTERS
Next, use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
MAXIMIZE ONLINE DISCOVERY
Once people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments. When people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely. Develop loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care.
BUILD TRUST
CONVERT PATIENTS
LEVERAGE PATIENT REACTIVATIONS + REFERRALS
High number of reactivated patients on your schedule
IN-CLINIC MATERIALS PRINTED NEWSLETTERS DIRECT MAIL CAMPAIGNS
Finally, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
When you work with Practice Promotions, we will fix these problems with your marketing. Then you’ll STOP losing patients and START gaining patients the way you should be. Patients will stick longer on your website. The leaks on your site will be plugged. Current patients will stop falling off your schedule. And past customers will remember you and come back in for care.
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