When patients don’t complete their plan of care, you LOSE at least $100 per lost visit. Once you factor in what it costs to attract that patient with marketing, you lose even MORE.
PAST CUSTOMERS FORGET ABOUT YOU.
You may think that your quality of care makes you unforgettable. But guess what? You. Are. Forgettable. You may have helped Mrs. Li with her knee last year, but life is busy. Unless you keep in touch with her, she will forget about you. Then, when her husband pulls his back, they will likely do a NEW Google search…and go to your competitor. So how do you make sure you’re not forgotten? You have to constantly market to your past patient list. Two of the top ways are via email marketing + sending custom patient newsletters! Our customers reactivate multiple past customers every month. If you don’t market to your past customer list, they will forget you. But if you market to them consistently with email and direct mail, you will be remembered, and they’ll come back in for care.
YOUR FRONT DESK DOES NOT CONVERT CALLS INTO PATIENTS.
If your front desk doesn’t convert calls to patients, you are losing patients who are calling you for help! Your front desk is the “sales” function in your clinic. Marketing brings in patient calls and appointment requests. But it’s your front desk that “closes the sale” and puts people on the schedule. If your front desk isn’t converting calls into patients, you are losing patients who need your help. And that’s just wrong. STOP LOSING PHYSICAL THERAPY, REHAB, AND CHIROPRACTIC PATIENTS. You may think that you’re doing okay. But you’re actually losing patients every single day! You’re losing them from: • Your weak online presence – losing 54.4% of searches if you’re not in the top 3 • Your leaky website—losing 98% of web visitors • Your untrained front desk - losing half or MORE of valuable patient calls Once you add all those together, you are losing the vast majority of patients who are looking for help. But it doesn’t have to be that way. When you fix these problems, you can STOP losing patients and START gaining patients the way you should be. At Practice Promotions, we help practice owners fix the holes in their marketing with powerful marketing services. We’ve got a 5-step map to growth that has worked for hundreds of practice owners like you. Request a Practice Marketing Sample Kit today and see how our services help you STOP losing patients.
PATIENTS DON’T COMPLETE THEIR PLAN OF CARE.
You might be losing HALF your revenue when a patient doesn’t complete their plan of care. For example, let’s say you get $75 from insurance per patient visit. If you plan for a patient to come in 10 times, that patient value will be $75 x 10 visits = $750 value per patient. But what if that patient drops out after 5 visits? Then you just LOST $375. And why do patients drop out? Because you aren’t communicating the value of your services. Marketing does not stop when a patient gets on your schedule. You need to market to them with professional in-clinic materials, valuable emails and blogs, and patient newsletters. That way, they’ll see your services as too valuable to leave.
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