YOUR 5-STEP MAP TO CLINIC GROWTH
You may think that you’re doing okay. But you’re actually losing patients every single day! That’s because your website and marketing systems are like a leaky bucket . You are leaking out patients and missing opportunities. But when you follow this 5-step map to growth, you can patch those holes and stop losing out on patients! The ULTIMATE Patient Acquisition Strategy TM
STRATEGY
OUTCOMES
TOOLS TO USE
ORGANIC OR “ON SITE” SEO ONLINE BRAND
First, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
High number of local visitors to your website and blog Your practice appears in 2-3 places on page 1 of Google for several search terms High number of people calling your front desk or requesting an appointment online Your 4 and 5-star online reviews and testimonials increase each month
PRESENCE REGULAR BLOGGING
BUILD A MASSIVE ONLINE PRESENCE
GOOGLE ADS FOR YOUR SPECIALTY GOOGLE ADS FOR CONDITIONS LOCAL LISTINGS + LOCAL SEO QUALITY ONLINE REVIEWS PATIENT-FOCUSED WEBSITE DESIGN CONDITION-BASED CONTENT APPOINTMENT FORMS + CHATBOT TRACK PATIENT LEADS GENERATE + TRACK CALLS NEW PATIENT WELCOME EMAILS REVIEW REQUEST TOOLS EMAIL BLOGS + NEWSLETTERS
Next, use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
MAXIMIZE ONLINE DISCOVERY
Once people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments. When people are ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely. Develop loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care.
BUILD TRUST
CONVERT PATIENTS
LEVERAGE PATIENT REACTIVATIONS + REFERRALS
High number of reactivated patients on your schedule
IN-CLINIC MATERIALS PRINTED NEWSLETTERS DIRECT MAIL CAMPAIGNS
Finally, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
When you work with Practice Promotions, we will fix these problems with your marketing. Then you’ll STOP losing patients and START gaining patients the way you should be. Patients will stick longer on your website. The leaks on your site will be plugged. Current patients will stop falling off your schedule. And past customers will remember you and come back in for care.
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