Insider Circle - The Spooky Truth - October 2023

Insider Circle

PT MARKETING TIPS

Direct Mail Designed To Re-Awaken Past Patients!

Insider Circle

OCTOBER 2023

PRACTICE MARKETING TIPS

Seasonal postcards. Only 30% of emails are read by recipients. But 90% of direct mail ends up in the hands of your customer! This fall, send an “Insurance Deductible” postcard that reminds past customers that if they’ve already hit their insurance deductible, your care may be FREE! Custom patient newsletters. Direct mail isn’t dead. Studies show that both younger AND older patients look forward to getting physical mail from their favorite brands. Our customers reactivate who print & mail patient newsletters reactivate multiple past customers every month. Key Takeaway: If you don’t market to your past customer list, they will forget you. But if you market to them consistently with email and direct mail, you will be remembered and they’ll come back in for care. To AVOID being forgotten and START being remembered this fall, choose one of these 3 options. Then act on it! Contact your Account Manager to get help with email marketing, postcards, and patient newsletters.

You may think that your quality of care makes you unforgettable. But guess what? You. Are. Forgettable. You may have helped Mrs. Li with her knee last year. But life is busy. Unless you keep in touch with her, she will forget about you. Then, when her husband pulls his back, they will likely do a NEW Google search…and go to your competitor. Now, not only are you not getting revenue from the Li family…but they are going to a competitor who doesn’t offer the same quality of care that you do. Mr. Li may even end up getting a spinal injection or an unnecessary surgery!

So how do you make sure you’re not forgotten?

Unless you market to your past customer list, your patients will FORGET about you. So, you have to constantly market to your past patient list. 3 great ways are… Email marketing. All Practice Promotions customers have access to the ENGAGE Email Marketing System, which comes equipped with hundreds of beautiful, pre-made templates! Talk to your Account Manager if you need help getting started sending emails to past customers.

Year’s End is Creeping in... Is Your Clinic Ready?

END 2023 RIGHT WITH INSURANCE DEDUCTIBLE POSTCARDS! Insurance Deductible Reminder Postcards are a proven way to get more patients returning before the end of the year. They’re simple, easy, and cost-effective, but to reap the best reward, postcards should be ordered and mailed out ASAP!

SCAN THE QR CODE OR CONNECT WITH YOUR ACCOUNT MANAGER TODAY!

HOW TO CELEBRATE National Physical Therapy Month Is your practice taking advantage of National Physical Therapy Month? In this article, you’ll learn 4 ideas to build on the momentum of National PT Month and grow your new patients!

1 LET PATIENTS KNOW THAT PT = AN ALTERNATIVE TO OPIOIDS According to the Centers for Disease Control (CDC) in 2017 almost 200 million prescriptions were given to American patients for opioid drugs to help them relieve pain related to disease, injury, or surgery. And while these drugs are sometimes necessary, there are other options for pain relief besides opioids, including physical therapy. A study conducted by the Stanford University and Duke University Schools of Medicine found that people who got physical therapy soon after getting a pain diagnosis decreased their likelihood of using opioid drugs by 7% to 16% in the months following the diagnosis. And those patients who did use drugs to control pain saw a 5% to 10% reduction in the amount of opioids they used for pain relief. All of this is to say that people often resort to drugs for pain control because they don’t realize they have other options, including getting physical therapy. One of the reasons why National Physical Therapy Awareness Month exists is to educate patients about how physical therapy can not only reduce the need for opioids but get to the pain’s source and prevent pain from happening in the first place. 2 CELEBRATE SPIRIT WEEK WITH YOUR STAFF Get some swag, like T-Shirts, mugs, and postcards for staff to wear and to pass out to patients. Postcards, in particular, can

proof, and they raise awareness of the benefits of physical therapy at the same time. And have fun! Create a competition with a fun reward, like a pizza party at 50 or 100 reviews. 4 MARKET TO DOCTORS DURING PT AWARENESS MONTH Catch busy doctors’ attention with physical brochures! According to the National Library of Medicine, in the year 2013, doctors averaged 25 emails per day and spent about two hours and 30 minutes a week reading those emails. It’s likely that those numbers have only gone up in the years in between. We mention these stats to remind you that the professionals you want to market to already get overwhelmed with emails, and it’s likely that the emails they prioritize are those from patients. Emails from marketers probably land somewhere lower on the proverbial totem pole. But beautifully designed print media does something else. It capitalizes on the construction of the human brain. According to MIT, the human brain requires only 13 milliseconds to process an entire image. The human brain processes images 60K times faster than it does text. In other words, when you market to doctors through email, your subject line’s text won’t impact the doctor’s consciousness as quickly as your postcard will.

FINAL THOUGHTS ON CELEBRATING NATIONAL PT MONTH

Creating marketing campaigns centered around National Physical Therapy Month allows you to capitalize on the attention that National PT Month already gets. Want to use this National PT Month to kickstart your practice growth? Contact your Account Manager about using brochures or newsletters to market to doctors!

serve double duty if you use them to get referrals. 3 START A GOOGLE REVIEW COMPETITION!

Encourage your staff to reach out to current and former patients to get reviews on Google and Yelp. Reviews also provide social

ORDER YOUR INSURANCE DEDUCTIBLE POSTCARDS TODAY! INSURANCE DEDUCTIBLE POSTCARDS TODAY! SCAN THE QR CODE OR CONNECT WITH YOUR ACCOUNT MANAGER TODAY!

Skeptical About The POWER of Direct Mail? See How These Clinics Saw INCREDIBLE Results! Skeptical About The POWER of Direct Mail? See How These Clinics Saw INCREDIBLE Results!

Direct Mail Direct Mail

Designed To To Re-Awaken Past Patients! Past Patients!

Unless you market to your past customer list, your patients will FORGET about you. But do not fear! The end of the year is nearly here, and that means many patients are at their deductibles or even their out-of-pocket max! This is a great opportunity for you to reactivate past patients with little or no cost to them! Choose from over 30 pre-made designs in our 2023 Style Guide , or customize your own! Free Mailing List Cleanup + Custom Addressing Service Postage is 33¢ per piece (USPS rates) Be the Brand Your Patients CAN’T Forget With EOY Postcards Be the Brand Your Patients CAN’T Forget With EOY Postcards Unless you market to your past customer list, your patients will FORGET about you. But do not fear! The end of the year is nearly here, and that means many patients are at their deductibles or even their out-of-pocket max! This is a great opportunity for you to reactivate past patients with little or no cost to them! Choose from over 30 pre-made designs in our 2023 Style Guide , or customize your own! Free Mailing List Cleanup + Custom Addressing Service Postage is 33¢ per piece (USPS rates)

87% Increase in Patients in 30 Days! Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign! Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign! 87% Increase in Patients in 30 Days!

DON’T LET YOUR HEALTH INSURANCE GO TO WASTE! We just want to let you know that your insurance benefits for the 2022 calendar-year may be coming to a close very soon for both PHYSICAL THERAPY AND OCCUPATIONAL THERAPY. If you are CURRENTLY a patient and being treated, there is no need to worry! We are just letting you know that if you’ve taken a break from therapy to save your benefits, or have been putting therapy off altogether, then now is a great time to restart, or get started. If you are not receiving physical or occupational therapy at this time, and are having any pain or dysfunction, weakness, compromised balance, or any other general therapy concerns, please call us to schedule an appointment. We are happy to announce that we have opened a few more locations and are now participating in several new insurance plans. Call us to find out if we participate with yours or if you have any questions regarding your 2022 insurance benefits. We will be happy to answer any and all of your questions.

WWW.REDDYCARE.NET

CALL ONE OF OUR LOCATIONS TODAY!

GREAT NECK (516) 234-0927 FARMINGDALE (516) 234-0937 NORTH SHORE TOWERS (516) 234-0935 WOODBURY (516) 234-0934 DEER PARK (516) 234-0929

BAYSIDE CLINIC (AQUATIC THERAPY) (718) 571-8389 IN-HOME PHYSICAL & OCCUPATIONAL THERAPY (718) 260-6792 OCEANSIDE (516) 726-4945 NEW YORK CITY (332) 267-0106

HERE ARE JUST A FEW OF THE GORGEOUS POSTCARD DESIGNS YOU COULD CHOOSE FROM: HERE ARE JUST A FEW OF THE GORGEOUS POSTCARD DESIGNS YOU COULD CHOOSE FROM:

WWW.REDDYCARE.NET

136 Patient Phone Calls from 1 Postcard! Using variable data printing + call tracking, this multi-location clinic received 136 Patient Leads! Using variable data printing + call tracking, this multi-location clinic received 136 Patient Leads! 136 Patient Phone Calls from 1 Postcard!

YOUR PHYSICAL THERAPY COULD BE COVERED!

If you’ve met your insurance deductible for 2022, your physical therapy costs could be free! DON’T LET YOUR INSURANCE GO TO WASTE!

Have you met your annual deductible this year? If so, you could be robbing yourself of life-changing, health-promoting treatment before the holidays—all for FREE!

Visit our website at www.amberhillpt.com today! It’s easy to schedule your appointment online!

BACK TO SCHOOL NEVER FELT SO GOOD

FREE PT MEANS MORE MONEY IN YOUR POCKETS!

SAVE MONEY THIS SCHOOL YEAR BY USING YOUR HEALTH BENEFITS!

Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!

It’s Scary To Think You Might Not Get The Most Out Of Your Insurance Benefits Have You Met Your Insurance Deductible This Year? This could mean that the cost of physical therapy could be minimal or completely covered by the patient’s insurance plan.

Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864

Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854

Advance Physical & Aquatic Therapy

CALL TODAY! 641-575-0819

YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.

Call Today To Schedule Your Appointment!

DON’T WASTE YOUR PERKS

FREE PT! THIS THANKSGIVING, SAVE ROOM for

See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!

P: (517)-853-6800 F: (517) 853-6801

www.peakperformanceompt.com

FREE? HOW DO YOU FEEL ABOUT…

29 Reactivated Patients in 30 Days! This clinic saw 29 past patients return for care from one direct mail postcard! This clinic saw 29 past patients return for care from one direct mail postcard! 29 Reactivated Patients in 30 Days!

CLAIM YOUR BENEFITS YOU MAY QUALIFY FOR FREE PHYSICAL THERAPY

This is an easy move to REACTIVATE past patients and make Fall 2023 your best fall EVER! Just go to PTMarketingStore.com to order your Insurance Deductible Postcards today, or talk to your Account Manager! Year’s End is Creeping in... Is Your Clinic Ready? Year’s End is Creeping in... Is Your Clinic Ready? This is an easy move to REACTIVATE past patients and make Fall 2023 your best fall EVER! Just go to PTMarketingStore.com to order your Insurance Deductible Postcards today, or talk to your Account Manager!

START YOUR CAMPAIGN TODAY! START YOUR CAMPAIGN TODAY!

Visit Our Online Store at PTMarketingStore.com Visit Our Online Store at PTMarketingStore.com

Visit PTMarketingStore.com Today! Visit PTMarketingStore.com Today!

POSITIVE HABITS CHECKLIST • COMMUNICATION IS KEY!

Positive Habits Checklist We get it— You’ve got a lot of responsibilities, and it can feel difficult to stay on top of all your emails! It can be hard to keep track of the things we’re doing every day for you. But you don’t have to be checking your email or Basecamp app every second—and you SHOULDN’T! You can stay on top of your clinic marketing by following this simple checklist! Staying on top of these action items will not only allow you to track your results and keep your campaigns running smoothly but also give you confidence and peace of mind about your marketing efforts overall. Remember— the most important thing you can do for your marketing is to keep in touch with your team!

WEEKLY CHECKLIST

Check your email or Basecamp for messages from your team. Respond to those messages—and please ask us questions! For Print Customers: Check Basecamp (or your email) and give timely updates on your print projects.

Give feedback on artwork

Send custom content like photos from your clinic

Sign your Direct Mail approval forms to make sure your project gets sent out on time!

MONTHLY CHECKLIST

Fill out your Stat Tracker. This helps us track which marketing initiatives are working the best for you! Read your monthly written SEO report. This comes from Sarah Stafford. For Google Ads PPC Customers: Watch your monthly video report to understand your ad performance! Reply to the report if you have a question. For Google Ads PPC Customers: Send a quick note to your PPC team to tell them what’s happening in the clinic. Did you notice an uptick in patient volume? Did you move locations? We want to know! For Print Customers: Log your number of reactivated patients on your Stat Tracker.

YOUR TEAM WANTS TO KNOW…

Have You Moved Or Opened A New Clinic Location Recently?

How Is New Patient Volume? Are Your Schedules Full?

QUARTERLY CHECKLIST

Have You Hired A New PT?

Attend your quarterly call. You’ll get INCREDIBLE knowledge just by showing up. Ask your Account Managers: “How can I take my clinic marketing to the next level?”

Is Someone Going Out On Parental Leave?

How Many Reactivated Patients Have You Gotten In The Past Month?

COMMUNICATE WITH US WHEREVER YOU ARE WITH THE BASECAMP APP! DOWNLOAD THE APP TODAY!

Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!

Blog Article

The Secrets of Patient Marketing for Referrals and Reactivations

Best Practices to Reactivate Past Patients

Want to STOP being forgotten by past patients? To be remembered, you need to consistently market to your past list. Our client and your fellow Insider Circle member Billy Beaudreau, PT, will teach you how…

Reactivating patients is key to building a loyal group of clients that both visit your clinic and that refer their friends and family to your practice. Here’s how…

Product Spotlight

Free Stuff!

Download the FREE Social Media Calendar!

Gorgeous Postcard Designs to Fill Your Schedules

Remind your patients to use their insurance benefits with these beautiful, effective done-for-you postcards! These insurance deductible reminders have helped clinics generate over an extra $25,000 in revenue!

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