Insider Circle
OCTOBER 2023
PRACTICE MARKETING TIPS
Seasonal postcards. Only 30% of emails are read by recipients. But 90% of direct mail ends up in the hands of your customer! This fall, send an “Insurance Deductible” postcard that reminds past customers that if they’ve already hit their insurance deductible, your care may be FREE! Custom patient newsletters. Direct mail isn’t dead. Studies show that both younger AND older patients look forward to getting physical mail from their favorite brands. Our customers reactivate who print & mail patient newsletters reactivate multiple past customers every month. Key Takeaway: If you don’t market to your past customer list, they will forget you. But if you market to them consistently with email and direct mail, you will be remembered and they’ll come back in for care. To AVOID being forgotten and START being remembered this fall, choose one of these 3 options. Then act on it! Contact your Account Manager to get help with email marketing, postcards, and patient newsletters.
You may think that your quality of care makes you unforgettable. But guess what? You. Are. Forgettable. You may have helped Mrs. Li with her knee last year. But life is busy. Unless you keep in touch with her, she will forget about you. Then, when her husband pulls his back, they will likely do a NEW Google search…and go to your competitor. Now, not only are you not getting revenue from the Li family…but they are going to a competitor who doesn’t offer the same quality of care that you do. Mr. Li may even end up getting a spinal injection or an unnecessary surgery!
So how do you make sure you’re not forgotten?
Unless you market to your past customer list, your patients will FORGET about you. So, you have to constantly market to your past patient list. 3 great ways are… Email marketing. All Practice Promotions customers have access to the ENGAGE Email Marketing System, which comes equipped with hundreds of beautiful, pre-made templates! Talk to your Account Manager if you need help getting started sending emails to past customers.
Year’s End is Creeping in... Is Your Clinic Ready?
END 2023 RIGHT WITH INSURANCE DEDUCTIBLE POSTCARDS! Insurance Deductible Reminder Postcards are a proven way to get more patients returning before the end of the year. They’re simple, easy, and cost-effective, but to reap the best reward, postcards should be ordered and mailed out ASAP!
SCAN THE QR CODE OR CONNECT WITH YOUR ACCOUNT MANAGER TODAY!
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