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ISSUE 1
“Clarifying our service offerings became a recurrent struggle, exacerbated by resistance from departmental managers apprehensive of relinquishing control. In essence, we found ourselves presenting our services to adversaries. ”
Lira within a single day led to a wave of bankruptcies among companies ill- prepared for the turmoil. It was amidst this economic maelstrom that a paradigm shift occurred, compelling companies to adopt more strategic and managerial perspectives. The once-prevalent mindset, where the size of a company equated to prestige, gave way to a new ethos emphasising efficiency, globalisation, and, notably,
offering specialised payroll services, misconceptions persisted among clients who expected us to cater to ancillary tasks like window cleaning. Clarifying our service offerings became a recurrent struggle, exacerbated by resistance from departmental managers apprehensive of relinquishing control. In essence, we found ourselves presenting our services to adversaries. This period prompted a period of intense reflection and refinement. We delineated service offerings, established clear outsourcing expectations, disseminated knowledge through articles and seminars, and drew inspiration from international companies entering the Turkish market, setting standards and benchmarks for our industry. The global financial crisis of 2008 posed yet another hurdle, as contracts signed with erstwhile partners were rendered moot by changing managerial landscapes. Yet, it was during the subsequent recovery phase that Turkey demonstrated resilience, buoyed by a robust banking system and a populace accustomed to adversity.
the recognition of employees as valuable assets. The erstwhile
“personnel department” signage was replaced with the more encompassing “Human Resources,” signalling a fundamental shift in organisational culture. For five years, we tirelessly advocated for payroll outsourcing, engaging with numerous prospective clients. However, the prevailing market sentiment favoured traditional employment services. It wasn’t until the aftermath of the 2001 crisis, amidst a backdrop of downsizing and globalisation, that Turkish companies began to actively seek out payroll outsourcing solutions.
Fast forward to 2004, and a new challenge emerged. Despite
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