GLOBAL PAYROLL MAGAZINE
61
As foreign investments flowed into the country post-2011, the landscape for payroll services underwent a seismic shift. What was once perceived as trivial or inconsequential became a vital business function, spurring the emergence of numerous payroll outsourcing firms and fostering a burgeoning industry. The scepticism of yesteryears gave way to a demand for excellence and affordability in service provision. Today, as we stand on the cusp of a new era, traditional “Human Resources” departments are evolving into entities
focused on fostering organisational culture, employee well-being, and leveraging cutting-edge technologies like AI. The future promises radical transformations, and our industry must embrace these changes, adapting and innovating as we journey into uncharted territories.
May we navigate this evolving landscape with courage and conviction, charting a course toward a prosperous future.
Author: Ayşe Nazmiye Uça
Ayşe Nazmiye Uça is the Founder and Chairman of the Turkish Payroll Association and established Turkey’s first payroll outsourcing company 25 years ago. Her company, Datassist, leads the market in technology-centered payroll services, catering to Fortune 500 companies and major Turkish corporations. Datassist excels in Regulation Technologies (RegTech) and continues to expand through strategic investments and business partnerships, aiming to offer comprehensive services in an evolving market.
This year, Ayşe ranked 20th among Turkey’s top 100 female founders by Fast Company magazine, based on company turnover. Her life purpose is to shape organizations, create new opportunities, and guide her employees toward achieving their career goals
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