child. So, she solved that problem. That fueled her passion to start Advocates 4 Angels, an advocacy group for parents with children with special needs. To date, Val- erie has assisted with more than 4,000 individualized education programs (IEPs) and helped par- ents advocate for their children to help them lead full lives, which can include high school and col- lege educations. “Your child has potential, and we’re going to make sure they reach it. That’s our goal,” Valerie said. “We’re not going to put lim- its on them; we’re going to make sure they get all the help they need … We should never give up on them because when we fight for their potential, they reach it. Chanel and hundreds of other children are proof.” Valerie has relied on Keap to navigate her growing business and platform since May 2018. She explains that it has helped her to accurately track the connections she’s making and ensure she re- sponds to every parent in need of her help and support. The CRM software allows Val- erie to properly filter her business and segment the various portions that make up the work Advocates 4 Angels does. It’s also allowed her to create and store content in one easily accessible location, making the public work she does through speaking engagements and seminars seamless and nonetheless powerful. By the way, Chanel graduated high school with honors — no doubt in small part because of her mom’s advocacy.
learned along this journey is that humans and their passions are constantly evolving and growing. As Nate has grown, so has Brooklyn Music Factory, and with it, a need for better streamlined CRM services. Nate has been a Keap customer since July 2016 and in that time, we’ve been able to help him organize his lists of prospects, customers, and contacts, manage reports and email campaigns, and — perhaps the most important for a busy musician — automate resources, so Nate can spend more time on the piano keys and less on the computer keys. For the musician turned busi- ness owner, that balance strikes the perfect note. You can learn more at BrooklynMusicFactory.com. From Healing People to Healing Businesses: Natasha Davis
When he started his family, he looked to create something more stable, so he picked up work writing tracks for TV shows — but that grew stale. As he was trying to figure out what he wanted to do, Nate picked up odd jobs by teaching his friends’ children how to play music. He called it his “play- ground network,” but one year later, he saw it as an opportunity. That was the beginning of the Brooklyn Music Factory. “The Brooklyn Music Factory provides an alternative to the standard method of music les- sons, where musicians are in- spired and community is built,” Nate told Keap. “Every lesson is designed to bring maximum joy through game-based learning and gig-style recitals, where kids play with other kids and are backed by professional mu- sicians.” However, Nate’s journey wasn’t finished. Like any beginning business owner, Nate was trying to juggle his passion for music with his newfound love: busi- ness. Playing gigs with friends and creating new content wasn’t something Nate thought could be possible if he had an entire school to operate. It wasn’t until he spoke with author Seth Godin at a Keap con- ference that Nate saw symmetry in the spaces he was working. Godin said to him, “Nate, you’re limiting the scope of creativity. Most of the business owners I know are highly creative indi- viduals, but they’re creating and sculpting something different. You’re using all of those same tools that you’ve been working on for your entire career.” From that moment, Nate made music a priority again. Through it all, the biggest lesson he has
nurse by the time she was 21 years old, but it was her leadership that landed her as the head nurse of an emergency trauma unit by the time she was just 22 years old. But Natasha soon found that her passion for helping others also lent itself to curiosity. She wanted to know more about the hospital she worked at, so much so that she read business books and studied the operations side of the hospital. She became so well- versed in business that her fellow medical professionals would come to her for advice! “Over time, doctors would ask where the ‘business nurse’ was,” Natasha recalls. “They’d say, ‘Go find the business nurse in the ER; she can help you with that.’” Natasha couldn’t shake the feel- ing that nursing wasn’t how she was meant to help people. She liked the work she did, but she craved more. So, her father offered her a challenge: Try running a busi- ness for one year. Then you’ll know. Natasha started Soothing Aro- mas, a custom gift basket com- pany, and dug in. She used her expertise as the “business nurse” to push her company forward, and just a few months shy of that deadline, her father told her he thought she was ready. That was all the permission Na- tasha needed to start the business she really wanted to begin. It was the side work she was doing when her coworkers would call her the “business nurse.” Natasha wanted to help other entrepreneurs and business leaders find their way through a brand consulting agency. “I would tell people: Listen, back then I saved lives. Now, I save companies,” Natasha says. As she grew busier saving busi- nesses, her list grew, too. But when her business partner and husband left her in 2012, Natasha
was left wondering who she was and how she could build back. After two months of worry and confusion, Natasha remembered why she became the “business nurse” in the first place. “I got up and came into my office for the first time in two months, and I felt alive again. And I sat at my desk and I said, ‘From this day forward, I will never be broke again,” Natasha recalls. “‘I will never be broke and I will never be broken by anything.’ And that was the day — Jan. 28, 2016 — that I got my life together.” Natasha reinvented her busi- ness as Impact Branding Con- sulting, and she’s continued to grow, even giving business own- ers the help they need during the COVID-19 pandemic. Natasha has been with Keap since May 2018, and she’s grown into various services and prod- ucts with our company as her business has developed. She uti- lizes Keap for campaign organiza- tion, automation, segmentation, payroll management, and moving clients through her sales pipeline. Natasha says the streamlining that Keap offers pushes her busi- ness forward.
You can learn more at ImpactBrandingConsulting.org.
Not Backing Down: Valerie Aprahamian
Valerie Aprahamian has yet to meet a challenge she can’t face. As an author, teacher, coach, mentor, and public speaker, Valerie has conquered a lot, but it all began when she welcomed her daughter, Chanel, into this world in 1991. When she was 3 years old, Chanel was diagnosed with au- tism and a disorder that caused seizures. Experts told Valerie that her daughter would never be able to succeed in school, talk, read, or write, but Valerie refused to ac- cept that reality for her daughter. With the support of other moms of children with special needs, Valerie advocated for her daugh- ter’s rights in the classroom. Because of her mom, Chanel became the first student with au- tism to learn in a general educa- tion classroom by the late ‘90s. From that moment on, Valerie saw a broken education system and was determined to fix it for other students like Chanel. She found that she wasn’t the only parent who didn’t know how to navigate an educational system that didn’t offer any room for her
“Listen, back then I saved lives. Now, I save companies”
When Natasha can push for- ward and is given the tools she needs to succeed, the possibili- ties are endless for the countless business owners she helps, too. All in a day’s work for the woman born to help others.
You can learn more at Advocates4Angels.com.
To hear more about all of these customers check out their stories on Keap’s Small Biz Buzz podcast.
For as long as she can remem- ber, Natasha Davis has wanted to help people. She used that passion to become a registered
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