meaningful ways. “You want to create an expe- rience, an unforgettable experi- ence, that leads people to begin to think that there’s something, and I want to be apart of it,” Mwale said. 4. Purpose: For Chantel and Mwale, their two children are their why. They push them for- ward and are why the duo placed everything they had on Keap’s ability to help them succeed. Today, they have more people relying on them. This year, as a result of the growth Project Legacy LLC saw, the company was able to pay
$25,000 off their mortgage, do- nate 3,000 masks, and purchase $26,000 worth of groceries for others. They also do global phil- anthropic work and hope to con- tinue to do more. “We believe that good people are supposed to do good,” Chantel said. We’re proud to have been part of Chantel and Mwale’s journey. Our tools may have been the foundation that helped them reach for success, but Chantel and Mwale are true icons. All we did was provide the software. Their grit fueled them forward.
Lisa Nichols to create a campaign to encourage others to tell their stories. According to TellMySto- ryNow.com, Legacy Project LLC netted $47,000 in sales in just 48 hours and generated 250 leads with a 70% conversion. Today, with the proper part- nerships, they attract the right customers for their business. 3. Profitability: As Chantel likes to say, “If it’s not measured, then it can’t be managed.” With Keap’s automation, tagging, and creation tools, Chantel and Mwale can see tangible results of their work. They know immediately what’s working and what doesn’t, so they can show up for clients in
O ur clients have inspired us this year. Nothing could have prepared us for 2020, but many of our customers stayed grounded in their purpose and proved to their communities that small-business leaders are the foundation of our country’s success and a strong economy. Entrepreneurs are helping us survive this moment in history. They’re providing jobs, finding new and safe options for their patrons to enjoy their services, and fulfilling needs in their com- munities. Just as a handyman needs his tools, these entrepre- neurs need software that auto- mates CRM, sales, and marketing tools to help them get the job done. (Because who else will?) At Keap, we have been honored to join you on this journey, acting as your virtual sidekick through a tough year. Through our Big Grit Campaign, we have introduced you to three entrepreneurs who have dug into Keap’s tools and used their own genius to make 2020 one of their most successful years. Here’s a teaser of those stories, but you can learn more about their paths to success online at Keap.com/ Big-Grit, or on Keap’s Small Biz Buzz podcase.
Finding His Rhythm: Nate Shaw
We had many notable entries to our IKON Awards this year, and the competition for No. 1 was fierce! It’s our honor to present the notable finalists whose contributions, grit, and determination are no less impressive. Magic Evan LLC:
to better market to the masses and improve its customer experience. They needed to do more than just rock! With an automated system through Keap, Ben and his team are better equipped to target their ideal audience through digital advertising and follow up on the leads that matter most.
Evan Paquette has been a member of the Keap community since 2015. Since then, Evan’s income has grown year over year, and in 2020, he’s on track to net more money than he ever has! His ability to
When he was 17 years old, Nate Shaw’s mother gave the bud- ding musician his first drum set. All Nate ever wanted to do was play music, and his family readily supported him, as many were art- ists or people who struck out on their own path. His mother was a painter and printmaker who owned a movie theater with her husband, while his cousins and brother were musicians. His fa- ther was an entrepreneur as well. Determination to create was something instilled in Nate from a young age, but he found his way to entrepreneurship later. Nate fulfilled his dream of play- ing music for 15 years, traveling the country and selling his tracks.
Skillastics: Sandy Slade created Skillas- tics as a way to get kids moving, but Sandy found she was on the move a lot, too — and it wasn’t as healthy. Sandy attended about 30–40 conferences
pivot quickly during a pandemic wasn’t a feat of magic — his genius was possible with the help of Keap. “When I pivoted from in-per- son to virtual events in March, I was able to quickly reimagine my automated follow-up and sales process,” Evan explained.
each year in an effort to build the quality leads she needed to continue growing at the pace she was, but with Keap’s help, Skillastics is on pace to record its best year yet! Sandy’s secret is using Keap’s automation tools to fur- ther engage her clients and “create fans.”
Artist Management Services Ltd. : Ben Marshall needed a way for Artist Management Ser- vices Ltd., which books bands and DJs for events,
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