The Greater Oklahoma City Chamber is launching a community-wide branding initiative designed to better align how Oklahoma City tells its story to residents, visitors, businesses, and investors. Following a competitive Request for Qualifications process, the Chamber has selected national destination branding firm MMGY and local communications agency Gooden Group to research, develop, and refine a unified community brand for Oklahoma City. The initiative is intended to go beyond a logo or slogan. Instead, the Chamber is working to create a shared brand platform that reflects Oklahoma City’s identity, strengths, and aspirations, while supporting talent attraction, business recruitment, tourism, and long-term economic growth. The need for a unified community brand has been consistently identified through recent planning efforts. Over the past 18 months, both the Chamber’s economic development strategy and Visit Oklahoma City’s strategic plan highlighted the importance of aligning how Oklahoma City presents itself to external audiences. The community brand initiative builds directly on that work, translating long-term strategy into action. MMGY brings extensive experience in civic and destination branding, with prior work in cities such as Cleveland, Detroit, Tucson, Chicago, and Vancouver. CHAMBER LEADS CITYWIDE EFFORT TO SHAPE OKLAHOMA CITY’S COMMUNITY BRAND
Gooden Group adds local expertise, having led large- scale public engagement efforts tied to MAPS 4, the Metropolitan Library System, and the City of Oklahoma City’s 2025 GO Bond public information campaign. Together, the agencies will combine national perspective with deep local understanding. “A unified civic brand drives economic growth by attracting residents, tourists, and investments,” said Jenny Love Meyer, Chief Culture Officer at Love’s Travel Stops and Chair of the OKC Brand Task Force. “This collaborative work will establish and articulate OKC’s unique identity in a way that fosters community pride and belonging.” Chamber leaders emphasized that listening and community input will be central to the process.
"Every strong civic brand starts with listening... Our goal is to ensure the community sees itself in the story we’re telling and feels ownership of it.” - Christy Gillenwater
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