Board Converting News, November 13, 2023

Paperboard Packaging Council Recaps Final Highlights From Fall Meeting In San Diego, CA More than 200 people attended the Paperboard Packaging Council Fall Meeting & Leadership Conference at the Rancho Bernardo Inn where at- tendees enjoyed sunny San Diego, California and learned strategies to strengthen leadership skills, heard powerful insights from industry lead- ers, and celebrated innovative paperbox designs. Clearwater Paper Corporation President and CEO Arsen Kitch pre- sented the first keynote, speaking to an engaged audience about the pivotal role of innovation within our business and how the sustainability of fiber-based products is driving growth within the industry. Arsen also provided insights into the hiring challenges many members are facing and offered tactics to retain talent in our ever-evolving field. Royal Paper Box Co. President Darryl Carlson offered some of the cri- sis management takeaways he experienced in the aftermath of a tornado that touched down on his Los Angeles, California based plant. Darryl pro- vided tactics to retain customer trust in times of crisis while showcasing the importance of strengthening business resilience. In the thought-provoking session on Packaging Megatrends for 2023 and Beyond, David Feber from McKinsey & Company shed light on the evolving landscape of the global packaging industry. His presentation outlined the key factors driving change in the $1 trillion global packaging industry, with a keen focus on paperboard packaging. David showcased how sustainability has taken center stage with consumer and regulatory pressures pushing new initiatives to the forefront. The presentation also focused on how digital technologies are be- ing integrated into various aspects of packaging, while economic factors such as inflation and the need for destock- ing are now causing new hurdles.

Thursday afternoon’s programming was filled with sessions focusing on col- laboration, member achievements, and economic foresight. With a strong lineup of speakers and presenters, attendees garnered insights on design, sustainabil- ity, and economic trends to consider for the year ahead. The afternoon session commenced with the gathering of our Women’s Lead- ership Council, led by Ann Bowers-Evan- gelista, who guided women leaders through revolving key issues like global communication changes within our in-

The University of Wisconsin, Stout won first-place in the Stu- dent Design Challenge for the Triangular Paperboard Lip Balm after tasked to create a design for a personal care product that is typically packaged in plastic.

dustry and its impact on organizational and personal effectiveness, the various myths and realities of different communication styles, along with strategies to increase communication effectiveness and engagement. Stay tuned for upcoming announcements on the PPC Spring Outlook & Strategies Conference set for April 10-12, 2024 in Dallas, Texas.

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November 13, 2023

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