Hospitality Doctor
Max Hitchins
20 ways artificial intelligence can help your hospitality business In the last issue I wrote about how Artificial Intelligence (AI) can assist hospitality operators. The response was overwhelmingly positive, with many readers surprised at just how practical AI has become. The good news is that we’ve only scratched the surface. Here are 18 more ways AI can help make your business more efficient, profitable and enjoyable to run. 1. Create Staff Rosters AI can help prepare rosters based on availability, busy periods and labour costs. 2. Write Job Advertisements Need a chef, bartender or duty manager? AI can draft professional job ads in seconds. 3. Produce Staff Training Material Create induction guides, customer service manuals and workplace procedures quickly. 4. Generate Social Media Posts AI can write weeks of Facebook, Instagram and LinkedIn content for your venue. 5. Respond to Online Reviews Whether the review is positive or negative, AI can help craft professional responses. 6. Create Event Ideas Looking for a trivia night, wine tasting, charity event or themed dinner? AI can generate dozens of ideas. 7. Design Promotional Flyers AI image tools can create eye-catching marketing material without hiring a designer. 8. Improve Menus AI can suggest menu descriptions that make dishes sound more appealing and increase sales. 9. Analyse Competitors Ask AI to compare your venue with competitors and suggest ways to stand out.
10. Write Newsletters Regular customer newsletters can be created in minutes instead of hours. 11. Produce Standard Letters Whether it’s landlord correspondence, sponsorship requests or customer communications, AI can draft professional letters. 12. Create Customer Surveys AI can design questionnaires to help you understand customer preferences. 13. Generate Gift Voucher Promotions Need fresh ideas to sell more gift vouchers? AI can provide dozens of suggestions. 14. Build Frequently Asked Questions Create a comprehensive FAQ section for your website and social media pages. 15. Develop Loyalty Program Ideas AI can suggest rewards programs that encourage repeat business. 16. Plan Business Goals Use AI as a brainstorming partner to help develop annual business plans and objectives. 17. Create Checklists Opening procedures, closing procedures and maintenance schedules can all be generated quickly. 18. Research Industry Trends AI can summarise emerging hospitality trends from around the world. The AI revolution is no longer coming — it has already arrived. The question is not whether hospitality businesses will use AI, but how effectively they will use it. Last month I mentioned our AI Melbourne Cup experiment. You can read about it at https://www. pickthecupwinner.com.au
E: max@hitchins.com.au
57 Tasmanian Hospitality Review June/July Edition
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