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MATERNAL ADVANTAGE The Maternal Advantage program generates females with added longevity, more docility, increased fertility and more profit per year. Can be utilized by producers using Hereford bulls on British-based cows or Brahman-based cows in their breeding program. Producers utilizing the program will have access to a sire EPD summary, added market exposure, replacement selection tools, genetic improvement tools and access to AHA resources, marketing and staff. QUALIFICATIONS Producers must verify that eligible females are sired by registered Hereford bulls with transferred ownership. Participating bull batteries must rank in the top 50% of the breed for Baldy Maternal Index (BMI$) if used on British-based cows or the top 50% of the breed for Brahman Influence Index (BII$) if used on Brahman- based cows.
POLLED/HORNED INHERITANCE One of the most often conversations we have with bull customers is the polled/horned inheritance. We hope that this table will help explain it better. It is safe to assume that long term straight bred angus cows are homozygous polled. With that assumption, it leads to more opportunities to use heterozygous polled and even horned bulls. USING A HORNED BULL Mated to horned cows: 100% of calves are horned Mated to heterozygous polled cows: 50% of calves are horned, 50% of calves are polled Mated to Homozygous polled cows: 100% of calves are polled USING A HETEROZYGOUS POLLED BULL Mated to horned cows: 50% of calves are horned, 50% of calves are polled Mated to heterozygous polled cows: 25% of calves are horned, 75% of calves are polled
Mated to homozygous polled cows: 100% of calves are polled USING A HOMOZYGOUS POLLED BULL 100% of calves are polled, regardless of cow horn genotype.
Visit HerefordAdvantage.com to get started today!
An industry-changing program from the American Hereford Association and IMI Global to verify and add value to Hereford-influenced feeder cattle with superior genetics, health and management. REQUIREMENTS • Source & Age verification • Genetic merit – Minimum of 50% Hereford genetics – Bull battery ranking in top 50% of breed for $CHB index (bull battery average) – Bull ownership transferred (all bulls) • Vaccination program — two rounds of vaccinations pre–weaning (minimum) – Recommended minimum protocol : BENEFITS • Genetic improvement tool – Sire EPD and profit index summary • Added market exposure – Free listing at HerefordMarketplace.com • Enrollment cost - $3.00/hd. (verification + eID tag)
Look for this logo in Hereford bull sale catalogs to identify sires meeting the genetic requirements for the Hereford Advantage program.
• BQA certification
American Hereford Association | (816) 842-3757 | 11500 NW Ambassador Drive, Suite 410, Kansas City, MO 64153 | HerefordAdvantage.com
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