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Focal Point Productions Inc.
Business Center at Owings Mills 11521 Cronridge Drive, Suite A Owings Mills, MD 21117
410.701.0377
focalpp.com
S torytelling is at the heart of Focal Point Productions’ mission. Using a perfect blend of entertaining and informative video work, the production company brings their clients’ stories to life. Focal Point Productions also utilizes livestreaming – a medium that has grown in popularity since the onset of the coronavirus pandemic – at hybrid or in-person events, press conferences, fundraisers and seminars.
Based in Maryland, the company films both in house and out in the field, with the team traveling around the Baltimore/ Washington, D.C., metro area, as well as New York, Florida, Dallas, Chicago and even Atlanta. Wherever a client’s story is, Focal Point will be there to capture it. Marty Jenoff, president of Focal Point Productions, said having a flexible space to fill all of the companies’ needs was integral. Through working with St. John Properties, Focal Point’s build-out consists of two studios – one with different backdrops that can be used as a green screen. The space also contains two control rooms to direct live shows or streams. “We have the ability to do two shows at the same time. Whether those shows are using the studios or maybe it’s a completely virtual production where we’re bringing in remote guests via Zoom or Skype and mixing them together to do a town hall or live production.” Additionally, Focal Point Productions’ space includes editing suites, a storage room, a kitchen and a
dressing room, so clients can get ready before filming. St. John Properties worked alongside Focal Point Productions to customize their suite by installing lighting grids in the studio, which have made lighting more feasible and eliminated potential safety hazards. “Both studios have a 2-inch steel pipe lighting grid that we can use to hang all of our lights; if we didn’t have these lights hanging from the ceiling, we would have light stands on the floor, and it would really impact our ability to move around and do our jobs.” The lights can also be controlled from a phone app, so staff members don’t have to use a ladder to adjust them. St. John Properties also installed acoustic insulation in the studios, which has made a difference in eliminating background noise and sounds from other rooms. The Business Center at Owings Mills location is adjacent to Stevenson University, which has a large film and video program. Focal Point Productions
has been fortunate to have one or two interns each semester to help the team at the office. The company has proudly worked with a number of other local universities, foundations and community organizations, as well as national organizations, including TikTok, Apple TV, the New York Historical Society and The Atlantic . “We looked at a couple of spaces, but once we walked into this space, we were sold. We knew that it had potential, and St. John Properties has helped us see that potential.”
– Marty Jenoff, President, Focal Point Productions
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