What can you do to make sure your Practice Promotions subscription is successful, worth the money, and EXPLODES with good results? The most important thing you can do for your marketing is keep in touch with your team.
Insider Circle PRACTICE MARKETING TIPS • JULY 2023
The Positive Habits Checklist!
Insider Circle Practice Marketing Tips
What can you do to make sure your Practice Promotions subscription is successful, worth the money, and EXPLODES with good results? The most important thing you can do for your marketing is keep in touch with your team. Here’s how regular communication with your marketing team benefits you: • You know what’s going on with your marketing. • You’re able to collaborate with your team when there’s a change in the clinic (moving locations, adding / losing a PT, adding a new discipline, etc). Your team can adjust your marketing based on what’s going on in your clinic! • You’ll have peace of mind and feel in CONTROL of your marketing! Guess what? There are 3 easy ways to communicate with your marketing team! 1 REPLY ON YOUR EMAIL. Whenever your marketing team posts an update to Basecamp, you get an email. So, to quickly and easily reply to their question, simply hit “reply” to the email they sent you! You don’t even have to log onto Basecamp in order to reply. Reply on the go, reply on the toilet…we don’t care! We just want to hear from you.
2 LOG INTO BASECAMP (DESKTOP). You can also easily access Basecamp via your mobile browser or your desktop computer! Basecamp makes it easy to see your to-dos, relevant Docs & Files, and messages with your team. Bookmark Basecamp so you can find it again easily! Forgot your Basecamp password? Don’t worry! Just go to Basecamp.com, go to Customer Login, and input your email to reset your password. DOWNLOAD THE BASECAMP APP. Did you know that there’s an APP for Basecamp? Download the Basecamp app to stay caught up when you’re not at your desk. You’ll be able to watch videos, read reports, request a website edit, and send a note to your team – from wherever you are! 3 Remember, the most important thing you can do for your marketing is keep in touch with your team. When you communicate with your team and keep them up to date on clinic changes, we’ll be able to tailor your marketing to fit YOUR needs. Which of these 3 methods is your favorite? Pick one, and let your Account Manager know which one you prefer!
STAY IN TOUCH WITH YOUR MARKETING TEAM! COMMUNICATE WITH US WHEREVER YOU ARE WITH THE BASECAMP APP! DOWNLOAD THE APP TODAY!
“We’ve got your back!”
THE BENEFITS OF Attending Your Quarterly Call
Have you ever missed a quarterly call with Practice Promotions? We know you’re busy. But attending your quarterly call is CRUCIAL to helping your marketing succeed! Why? Because the most important thing you can do for your marketing is keep in touch with your team! Here are 5 benefits of attending your quarterly call…
On your quarterly call, your marketing team will tell you your annual return-on-investment, or ROI. You’ll feel more confident once you know your ROI!
PLAN YOUR MARKETING FOR THE NEXT QUARTER.
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During your quarterly call, your marketing team will ask you about your goals for the next 90 days. This will help you work TOGETHER to plan your marketing! Is fall coming, and you want to market to fall athletes? Do you want to introduce your new PTs or staff to the community? Or do you want to add speciality topics like pelvic health or dry needling to your Google Ads? Meeting with your marketing team every quarter will force you to think about your clinic goals. But if you don’t attend your quarterly call, we won’t be able to plan ahead with your goals in mind.
UNDERSTAND YOUR NEW PATIENT RESULTS.
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We know that your #1 priority is getting new patients and filling your PTs’ schedules. That’s our #1 priority, too. On your quarterly call, we’ll go over your number of patient leads coming from your Website, Google Ads PPC, and Digital / Printed Newsletter! If you’ve been filling out your Stat Tracker, your team will be able to calculate what percentage of patient leads turn into paying patients. Again, the #1 reason to show up to your call is to learn if your marketing is bringing in new patients. Don’t just trust your gut feeling. Show up and KNOW for sure.
GET EXPERT ADVICE ON HOW TO IMPROVE YOUR MARKETING.
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MAKE SURE YOUR FRONT DESK IS DOING THEIR JOB.
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You’ve invested a significant amount of money in your Practice Promotions marketing. So why WOULDN’T you attend your marketing meetings? Make use of the marketing advice you’re paying for. Show up, ask some questions, and leave with more knowledge and more confidence.
If your marketing team is reporting 20 new patients calls to your clinic, but you’ve got only 1-2 new patients, the problem isn’t your marketing— it’s your front desk. When you attend your quarterly call, you can make sure there isn’t a big mismatch between the number of calls you’re receiving and the number of new patients on your schedule.
CHECK YOUR CALENDAR FOR YOUR NEXT QUARTERLY CALL
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FEEL CONFIDENT IN YOUR RETURN-ON-INVESTMENT (ROI).
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By now, you should be excited to attend your next quarterly call and get all these benefits! So check your calendar and note the time / date of your next quarterly call. Make a commitment to attend your next quarterly call.
Marketing is an investment. That means that overall, you should be making more money on new patients than you spend on marketing.
REACH OUT TO YOUR MARKETING TEAM ON BASECAMP! WE WANT TO MEET WITH YOU!
CASE STUDY:
Dr. Ujjwal Shakya is the founder of MSR (MMA & Sports Rehab), located in Falls Church, Virginia. Ujjwal began using the Ultimate Practice Marketing System in October 2016 to give his team access to many marketing tools materials including a monthly digital clinic newsletter. Every month, MSR would send monthly clinic newsletters out via email which resulted in fairly consistent numbers of new and reactivated patients. but Ujjwal wanted to increase patient volume even more… HOW A DIRECT-MAIL NEWSLETTER BROKE THE BARRIER Like all other Private PT owners, Ujjwal faced the same hardships many PT practices faced due to the Covid-19 pandemic. While MSR would normally see 20-40 new and reactivated patients per month, COVID cut those numbers in half. However, in August 2020, Ujjwal ramped up his marketing efforts and decided to direct mail his newsletters to 1,899 patients. Almost immediately, he started seeing a return. In September, Ujjwal had 30 reactivated patients, increasing revenue by up to $28,800! “It’s important to [promote] yourself everywhere and to get your visibility out there. By doing that, you are increasing your chances for a client or patient to approach you. And that’s important to our practice.” In addition to his direct-mailing efforts, Ujjwal encouraged his team to ask patients to leave Google reviews. Currently, MSR MMA & Rehab has 134 5-Star reviews. Practice owners both love and dread the patient testimonial. Good reviews can attract new patients and foster referral relationships—it can even boost your SEO! How One Newsletter Generated 30 Patients within 30 Days! How This Single Direct Mail Campaign Generated Over $28,000 In Revenue
Monthly New Patients
30
20
15
14
14
13 13
13
9
Monthly Reactivated Patients
56
39 39
40
38
36
36
11
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TALK TO YOUR ACCOUNT MANAGER TODAY ABOUT ADDING PATIENT NEWSLETTERS TO YOUR PLAN!
POSITIVE HABITS CHECKLIST • COMMUNICATION IS KEY!
Positive Habits Checklist We get it— You’ve got a lot of responsibilities, and it can feel difficult to stay on top of all your emails! It can be hard to keep track of the things we’re doing every day for you. But you don’t have to be checking your email or Basecamp app every second—and you SHOULDN’T! You can stay on top of your clinic marketing by following this simple checklist! Staying on top of these action items will not only allow you to track your results and keep your campaigns running smoothly but also give you confidence and peace of mind about your marketing efforts overall. Remember— the most important thing you can do for your marketing is to keep in touch with your team!
WEEKLY CHECKLIST
Check your email or Basecamp for messages from your team. Respond to those messages—and please ask us questions! For Print Customers: Check Basecamp (or your email) and give timely updates on your print projects.
Give feedback on artwork
Send custom content like photos from your clinic
Sign your Direct Mail approval forms to make sure your project gets sent out on time!
MONTHLY CHECKLIST
Fill out your Stat Tracker. This helps us track which marketing initiatives are working the best for you! Read your monthly written SEO report. This comes from Sarah Stafford. For Google Ads PPC Customers: Watch your monthly video report to understand your ad performance! Reply to the report if you have a question. For Google Ads PPC Customers: Send a quick note to your PPC team to tell them what’s happening in the clinic. Did you notice an uptick in patient volume? Did you move locations? We want to know! For Print Customers: Log your number of reactivated patients on your Stat Tracker.
YOUR TEAM WANTS TO KNOW…
Have You Moved Or Opened A New Clinic Location Recently?
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How Is New Patient Volume? Are Your Schedules Full?
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QUARTERLY CHECKLIST
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Have You Hired A New PT?
Attend your quarterly call. You’ll get INCREDIBLE knowledge just by showing up. Ask your Account Managers: “How can I take my clinic marketing to the next level?”
Is Someone Going Out On Parental Leave?
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How Many Reactivated Patients Have You Gotten In The Past Month?
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REACH OUT TO YOUR MARKETING TEAM ON BASECAMP! WE WANT TO MEET WITH YOU!
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
BLOG ARTICLE
PODCAST EPISODE
How to EMPOWER Your Staff + Get More Referrals
Colin Sisco Owner of Kaizen PT
How to EMPOWER Your Staff + Get More Referrals
The Power of Print Marketing for Physical Therapists
Are you the only one who thinks about the direction your clinic is heading? It doesn’t have to be that way! We interviewed Practice Promotions customer Colin Sisco, Owner of Kaizen PT, to find out more!
“We constantly get patients thanking us for sending out newsletters. And we get patients coming to us from our newsletters, as well!” Learn why Dr. Tony & Melissa Cere + their Marketing Coordinator Susan Martin LOVE their patient newsletters and Google Review rack cards!
BLOG ARTICLE
FREE STUFF!
Download the FREE Social Media Calendar!
3 Tips To Stop Treating 40 Hours a Week
We get it. It’s difficult to make the transition from a full- time physical therapist to a full-time business owner with a stable practice. But it’s possible! Here’s how to cut down your treating hours…
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