CASE STUDY:
Dr. Ujjwal Shakya is the founder of MSR (MMA & Sports Rehab), located in Falls Church, Virginia. Ujjwal began using the Ultimate Practice Marketing System in October 2016 to give his team access to many marketing tools materials including a monthly digital clinic newsletter. Every month, MSR would send monthly clinic newsletters out via email which resulted in fairly consistent numbers of new and reactivated patients. but Ujjwal wanted to increase patient volume even more… HOW A DIRECT-MAIL NEWSLETTER BROKE THE BARRIER Like all other Private PT owners, Ujjwal faced the same hardships many PT practices faced due to the Covid-19 pandemic. While MSR would normally see 20-40 new and reactivated patients per month, COVID cut those numbers in half. However, in August 2020, Ujjwal ramped up his marketing efforts and decided to direct mail his newsletters to 1,899 patients. Almost immediately, he started seeing a return. In September, Ujjwal had 30 reactivated patients, increasing revenue by up to $28,800! “It’s important to [promote] yourself everywhere and to get your visibility out there. By doing that, you are increasing your chances for a client or patient to approach you. And that’s important to our practice.” In addition to his direct-mailing efforts, Ujjwal encouraged his team to ask patients to leave Google reviews. Currently, MSR MMA & Rehab has 134 5-Star reviews. Practice owners both love and dread the patient testimonial. Good reviews can attract new patients and foster referral relationships—it can even boost your SEO! How One Newsletter Generated 30 Patients within 30 Days! How This Single Direct Mail Campaign Generated Over $28,000 In Revenue
Monthly New Patients
30
20
15
14
14
13 13
13
9
Monthly Reactivated Patients
56
39 39
40
38
36
36
11
11
TALK TO YOUR ACCOUNT MANAGER TODAY ABOUT ADDING PATIENT NEWSLETTERS TO YOUR PLAN!
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