MARKETING HOW-TO
CLIENT SUCCESS
I REALLY ENJOY BEING A CLIENT OF THE NEWSLETTER PRO
This is just a quick little note to say ...
Darien Smartt (a fantastic writer on the Green Team) is da bomb!
I have lost sleep some nights worrying that I won’t be “good enough” to give her enough information to write about. I have stepped out of important meetings — the latest one a No-BS Inner Circle meeting in Chicago — just to talk to her ... and I felt happy that I did! At times, I have forgotten that she was going to call. We winged the interview, and she still made “stone soup” out of our conversation. I like that she is always in a good mood! I like that her interviews always challenge me! I like that she always seems prepared! I like that she is a geek! I like that she is a cat person! I like the quality of every article she has written for my newsletter! Heck, I even like the quality of the other custom articles she writes for your general newsletter use! And, most of all, I like her positive, supportive telephone voice and always-bubbly attitude when representing The Newsletter Pro!
and HowYou Can Do the Same to Get Ahead in Business and Life! HOW I PERSONALLY TURN LEMONS INTO LEMONADE
Last month, I held our first Scale-Up Business Bootcamp, and it was a huge success!
When I say “huge success,” I don’t mean for me — although it was a success for me as well. I mean it was a huge success for the attendees, and that is the most important outcome. I mention this because I see entrepreneurs lose sight of how important that is from time to time. Personally, I’d
OUR BOOKSHELF
‘The Motivation Trap’ Uncovers Key Strategies for Sustained Success “How do I keep my team motivated?” You’ve just asked this question for the umpteenth time or overheard a manager on your team ask it. But according to John Hittler, the question you need to be asking is “Why is it my job to keep my team motivated?” Having spent the last 15 years coaching CEOs and Fortune 500 leaders, Hittler has heard the question of motivation come up over and over again. In that time, Hittler has discovered that motivation is not the barrier — or solution — to success that it’s often made out to be. In his new book, “The Motivation Trap,” Hittler puts forth an idea almost as controversial as his last name: Motivation is mostly a waste of time . By the end of the book, you’ll understand why. It starts by describing the way motivation is often used. Leaders see motivation as something that can be won with a carrot-and-stick approach, but it’s actually just a short-term stimulus. When leaders use motivation to spur their team on, they’re driving productivity with a tool that’s incredibly unreliable. Think MOTIVATION ISNOTTHEANSWER
Whatever you’re paying her is not enough!
(But you don’t need to tell her THAT until her next review comes around.)
I really enjoy being a client of The Newsletter Pro, and Darien Smartt is one of the main reasons that I do!
– Travis West Building Air Quality
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