The Newsletter Pro January 2019

The Secret to Success? Puppy Dogs!

Lo Stopher on Crushing Your Goals

A few months ago, our own Lauren “Lo” Stopher stepped into the spotlight to discuss her role as marketing consultant and coordinator. Since then, Lo surpassed the goals that were set for her (four times over) in a single month. It was only fitting we invite her back to hear about how she did it. “The most powerful tools I have in my position are the connections I make with people,” Lo explains. “When I’m at events talking about what we do, I get to meet people from so many walks of life. I’ve met guest speakers who are experts in their industry and up-and-coming business owners whose hopes and visions for the future just radiate from them. With every person I meet, I have an opportunity to make a genuine connection and get to know who they are, their hopes in life, and how we can help them get there.” With her open personality and clear passion, it’s no wonder Lo is so successful at connecting with current and future clients at events all over the If you’re looking for more great content — like what you’re reading in this newsletter — to drive your business forward, take a look at these articles on our blog. How the Harmon Brothers Turn Poop Into Viral Marketing Gold NewsletterPro.com/harmon-brothers- marketing/ Mastering the Art of Story Selling: How to Build Your Story as Your Brand NewsletterPro.com/mastering-story- selling/ Celebrity Marketing for World Domination NewsletterPro.com/celebrity-marketing/ Success Starts With Family NewsletterPro.com/success-starts-with- family/ KEEP UP With Our BEST POSTS

country. But if you ask Lo, she attributes a great deal of success to a mini goldendoodle named G.

be where I am today without her guidance and expertise. We have a real dream team, and I couldn’t do my job half as well if they didn’t have my back.” It takes a good team to find success, and we consider ourselves lucky to have Lo Stopher — and G, too — as part of The Newsletter Pro team!

“My dog is literally my heart,” Lo says. “G is a rescue, and I didn’t understand the craze about being a dog mom until she came along. I’ve connected with so many people over a shared love of our dogs. When I show clients information on my phone and they see G on my background, they start telling me all about their dogs. It’s awesome! People love animals, and that’s the kind of genuine connection I love making.” In addition to getting help from a real pair of puppy dog eyes, Lo also had plenty of praise for the rest of her team. “We have an awesome marketing team. They’re so innovative with new products they roll out and the packages we’re able to offer. And our whole sales team is solid. Amanda Dunson continues to be an amazing leader on our sales team. I wouldn’t

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