COMPANY PROFILE
BRAHAM GROUP HAS LAUNCHED A NEW BRAND IDENTITY AND WEBSITE TO REFLECT THEIR WHOLE PORTFOLIO OF SERVICES… A new vision
I n the past few years, with operations at full steam on both sides of the border, and expanding beyond electrical services and wholesale, it was time also for the Braham brand to evolve. In 2022, after a six-month process, the company launched their new image and logo under the name of Braham Group to reflect their whole portfolio of services: Electrical Contracting, Mechanical Contracting and Street and Floodlighting. After 18 years using the Braham Electrical logo, the whole team contributed ideas for the company’s “facelift”. “The branding company gave us a few options, and we got input from the staff before arriving at the final design,” explained Director Jason McQuaid. “It was important to get their feedback because we didn’t want to simply cast a logo but give everyone a
chance to have their say in it. Some suggestions were incorporated into the new design. It meant that everybody would feel involved in the process and happy with the end result,” added MD Ciaran McQuaid. The company decided to keep “Braham” in the brand’s name, as it is known by clients and suppliers, and the result is a simple but bold brand identity to take the company forward for many years to come. The website was completely redesigned from scratch rather than changed, with a focus on showcasing completed projects and giving customers a better understanding of the services provided by the company. “There have been quite a few comments coming in and everyone is quite positive about it. They say the new look and the new website are clean and fresh,” Jason commented.
“In 2022, after a six- month process, the company launched their new image and logo under the name of Braham Group to reflect their whole portfolio of services.”
HEAD OFFICE: 7a Charlotte Street, Warrenpoint, Co. Down, BT34 3LF. T: +44 (0)28 4177 2989 DUBLIN: Unit 5B, Fingal Bay Business Park, Balbriggan, Co. Dublin. T: +353 (0)42 933 0555 E: info@braham-group.com - www.www.braham-group.com
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IRELAND’S ELECTRICAL MAGAZINE | 33
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