Ireland's Electrical Magazine 94 Dec-Jan

COMPANY NEWS

L-R: Back row, Jordan McKimm, Gerard Hyland, Ian Dornan and Michael McVeigh. Front row, Ann-Marie Thompson, Nicky Davidson, Jake Keyworth and Helen Entwistle.

AFTER A BUMPY RIDE IN THE SECTOR, THE COMPANY CELEBRATES ITS LATEST CHAPTER WITH NEW PREMISES IN NI TO OFFER RENEWABLE DISTRIBUTION AND EXPERTISE… EEL Greentech opens as a new division in Belfast

E EL Greentech has recently Electrical Equipment Company and now is trading from a new location in the Titanic Quarter of Belfast. The new premises feature a 14,500 sq m warehouse and the product offer includes Solar PV, battery storage, and EV charging from proven and trusted brands, all available for same-day or next-day delivery to site. The Tier 1 Solar PV stockist operates from numerous sites from across the UK and Ireland, with EEL Greentech manager Jake Keyworth explaining they are now the third branch to join to newly opened Greentech division. “It was an easy decision to make. There is an urgent demand in the UK and Ireland established itself as a specialist renewables division from The

for renewable energy, and we were struggling with space and capacity to meet demands of customers on both the renewable and electrical sides of the business,” he commented. “Now we have dedicated space and staff to focus purely on maximising opportunities out there.” The new division is also a much-awaited opportunity to explore other types of technology in the market. “Now we finally have the time, personnel, resources and space to learn more about other areas of the renewables industry that we may look to enter in the future,” Jake said. Perseverance According to Jake, solar panels are the quickest and most cost-effective way to reduce carbon footprint and address energy costs. “Our long-standing

customer base is busier than ever before and we have got new clients and companies with an electrical background that are investing in accreditation to install Solar PV,” he explained. With the increasing demand, it is almost easy to forget the past few years witnessed a very different story for the sector. “We opened the Greentech branch in Belfast in 2013, during the rise of the PV and renewables market, and the business experienced a relatively quick growth until 2016,” Jake commented. “However, in September 2016 the incentives for renewables dropped, and the market decreased drastically.” Rather than walk away from this part of the business, the team kept the same number of staff and invested in stock

“There is an urgent demand in the UK and Ireland for renewable energy.”

56 | IRELAND’S ELECTRICAL MAGAZINE

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