VISUAL BRANDING EXPANDING BEYOND YOUR LOGO
When you think of visual brands, an iconic logo might pop into your mind. But logos are only the beginning of visual branding. While a strong logo is a terrific start, there are many other aspects that you should dedicate your time and money to. Here are a couple of tips you can follow to ensure successful visual branding.
THE LOGO
Start with your logo. You want your customers to notice you, and one way to do that is with a simple yet eye-catching logo. It’s usually the first interaction someone has with your company, so make it memorable. However, it’s important not to let your logo carry everything else. Saul Bass, logo designer for United Airlines and the Girl Scouts of the USA, states, “Logos are a great extension of the internal realities of a company.” A logo is representative and gives your customers something easy to remember, but it doesn’t encapsulate your whole business.
Keep the same color schemes and style for everything, but vary the imagery and design. This helps associate the product with your company without printing the same thing over and over. When your visual brands match, it creates a bridge to your company.
CONSISTENCY
When your theme is inconsistent, you create mistrust between you and your customers. A changing logo or style will create a sense of uneasiness or suspicion that your company might not be authentic or reputable. Any visual element that you design to represent your company should remain the same. If it’s unavoidable, change it as minimally as possible. Consistency in visual branding builds trust and helps customers recognize you.
THEMES
When you make promotional materials or certain merchandise, such as business cards or gift cards, the design should relate to your company. This doesn’t mean you should slap the logo on every item. The theme or design that you chose to represent in your logo should be present in your merchandise and promotional media.
Incorporating visual branding beyond your logo will bring more positive recognition to your company. Follow these tips to create great visual branding.
3 APRIL FOOLS’ PRANKS FROM EARLIER, MORE TRUSTING TIMES
SWISS SPAGHETTI GROWERS ENJOY RECORD HARVEST
April Fools’ Day isn’t what it used to be. Sure, it’s still a fun distraction, with Google announcing “scratch and sniff” digital technology and Amazon declaring new features enabling Alexa to understand your pets. But it’s pretty hard for anyone to genuinely pull your leg in the internet age. Back when you couldn’t debunk a hoax with a simple Snopes search, things were a little more interesting. Here are a few of the most hilarious — yet somehow convincing — April Fools’ pranks in history. When NPR’s popular “Talk of the Nation” program announced in 1992 that former President Richard Nixon had announced his candidacy for the Republican presidential nomination, listeners were shocked. Never mind that he’d been the center of the largest presidential scam in history, but his campaign slogan, “I never did anything wrong, and I won’t do it again,” left something to be desired. NPR even brought political experts on the show to discuss the ramifications of such a move, and listeners flooded the station with outraged calls — until host John Hockenberry revealed that the on-air Nixon was actually comedian Rich Little. NIXON FOR PRESIDENT, 1992
Ah, to be as naive as we were during the early days of television. In 1957, a BBC news show called “Panorama” conducted a special report on a massive spaghetti harvest in Ticino, Switzerland, following a remarkably mild winter. The black and white images showed farmers pulling huge strands of noodles off tall trees and prompted hundreds of viewers
to call into the station and ask how they might procure their own spaghetti tree.
THOMAS EDISON’S AMAZING FOOD MACHINE
When Edison was in his prime, Americans truly believed he could create anything — even a machine that transformed air, water, and dirt into biscuits, vegetables, meat, and wine, as reported by New York Graphic in 1878. The article was reprinted in newspapers across the country. Thousands of people bought the trick. When Buffalo’s Commercial Advertiser ran an editorial on Edison’s genius in the endeavor, the Graphic reprinted it in full, along with the headline, “They Bite!”
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