IT’S BACK AND BETTER THAN EVER GO BRANDLESS!
Companies lik e W arb y P ark er ha v e built a po w erful cus t omer f ollo wing f or cr ea ting dir ect-t o-c onsumer pr oducts tha t slash pric es b y cutting out the middleman. No w , Br andles s is doing the same thing f or small, e v ery da y pur chases.
Brandless is thriving again, nevertheless.
W hen y ou buy peanut butt er , y ou’r e not jus t buying the pr oduct — y ou’r e also buying the br and a ttached t o it, along with its c os ts of dis tributing and w ar ehousing, plus r etail spac e . By elimina ting wha t c o-f ounder and CEO Tina Shark e y calls a “br and tax, ” she r ealiz ed Br andles s c ould signi cantly cut do wn the c os ts f or small pr oducts tha t people bought e v ery da y . W h e n Sh a r k e y a n d v e t e r a n e n t r e p r e n e u r Id o Le e r c a m e u p w i t h t h e c o n c e p t o f Br a n d l e s s , i t i m m e d i a t e l y c a u g h t r e . Th e y r a i s e d o v e r $ 1 6 m i l l i o n i n No v e m b e r 2 0 1 6 , a n d a t l a u n c h , r e c e i v e d o v e r $ 5 0 m i l l i o n i n v e n t u r e c a p i t a l f r o m Ne w En t e r p r i s e As s o c i a t e s , Go o g l e V e n t u r e s , a n d o t h e r s . Ho w e v er , their busines s model didn’t sus tain itself f or e v er — Shark e y s t epped do wn as CEO in Ma y 20 19 aft er friction betw een her and lead in v es t or Soft Bank V ision Fund. By February 20 20 , Br andles s had shut do wn and laid o 90% of its w orkf or c e , lea ving only a f e w t o manage open or ders.
LAWS EXPLAINED GEORGIA CONCEALED CARRY
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