MHFA England brand book version 1.0
Formatting and styles
Bullet points Our bullet point style is an en-dash (Unicode U+2013): – Is correct • Is incorrect We even use an en-dash for indented bullets, e.g.: – First item in a list – Sub-item in a list For numbered bullets we use a baseline dot and not a bracket: 1. Is correct 1) Is incorrect The branded document templates available to employees have the bullet point styles built in. Headings We use sentence case and not title case for all headings. We only capitalise proper nouns and we never use all caps. For example: MHFA England business plan is correct (sentence case) MHFA England Business Plan is incorrect (title case) MHFA ENGLAND BUSINESS PLAN is incorrect (all caps)
We do this because research has found that sentence case is quicker and easier to read, and works better with accessible technology such as screen readers. It is also easier to apply consistently. Alignment We always left align text on a page – we never justify or centre align it. Left aligned text is more accessible and easier for the eye to scan. Left alignment and sentence case headings are also more in keeping with our brand because they create a cleaner, more human-centred, and more modern style. Graphs and tables Use these formatting styles for graphs and tables, too. Generally, table headings and graph labels should be Lato Bold, and content should be Lato Regular.
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