MHFA England brand book version 1.0
Illustrations We have two main illustration styles which are used flexibly depending on the audience and context. Hand-drawn outline style The hand-drawn outline style emphasises our core brand green. It is informal, bold and distinctive. We use this style of illustration to add emphasis and visual interest to reports, toolkits, and campaigns. For example, we use this style for the My Whole Self campaign toolkits. We avoid using them in contexts where lots of smaller illustrations need to be placed close together to convey information or instructions (e.g. product materials). We would use Font Awesome icons for this purpose instead. To request access to our library of hand-drawn illustrations, contact brand@mhfaengland.org .
Hand-drawn outline style
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