MHFA England brand book version 1.0
Illustrations
Flat colourful style
Flat colourful style This illustration approach is a vector-based style characterised by flat colours and simple shapes. We use it for social graphics that aren’t connected to a specific campaign. This style gives freedom to draw on our wider colour palettes. Colours that are not in the colour palette may be used in this style, as long as: – They complement the core brand green – They do not overshadow the brand colours – Diversity of skin tones is represented if designing people
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