MHFA England brand book version 1.0
Who we are We are Mental Health First Aid (MHFA) England. We’re a social enterprise, here to improve the mental health of the nation. Our guidance and training supports mental health in the workplace and communities. We give people the skills, knowledge, and awareness to talk about mental health and seek help when needed. We reinvest our profits to give people access to quality mental health training. Together we will create a society where everyone’s mental health matters. Vision Our vision is to improve the mental health of the nation. Mission We will achieve this through our mission to train one in ten people in mental health awareness and skills. Our brand Our brand puts people at the heart of who we are. The guidelines in this book are designed to help our brand be known, recognised, and inclusive, so that we can reach as many people as possible with our vision. We are always learning and improving how we do this.
Our values – We’re trustworthy , offering evidence based, RSPH accredited training, backed by 14 years of experience supporting the mental health of the nation – We’re innovative in how we educate and break down stigma around mental health through training and campaigning – We’re empowering at least 1 in 10 people to bring about societal change, where we can all speak freely about mental health, offering and seeking help when needed – We seek to be inclusive from design to delivery because we know that everybody’s mental health matters – We’re working towards being a truly accessible training provider, offering digital, online, and face to face training for everyone
Learn more – Learn more about us and what we do at mhfaengland.org – Use our key messages to write about MHFA England for any audience – Read our style and copy guidelines to learn about our tone of voice and the language we use
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