MHFA England brand book version 1.0
Infographics and diagrams
Examples from social media
Within our brand personality, we adapt our infographic style to suit the context, format, and purpose. We apply the colour palette and style of the relevant product or campaign. No matter what, the priority for infographic and diagram design is to communicate the key information clearly and accessibly. Social media Where the purpose is to share quick eye-catching facts, we add more visual interest through bold illustrations and colour. Course materials Where the purpose is to explain in-depth mental health models and principles, we use a clean, simple style.
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