MHFA England brand book version 1.0
My Whole Self campaign
My Whole Self is the campaign for workplace culture change. When people are empowered to bring their whole self to work, it’s better for mental health, and better for business. Learn more about My Whole Self at mhfaengland.org . Logo The My Whole Self campaign logo mirrors the shape of our main M logo. It’s made up of two circles, one with lines and one with dots. The circles overlap to represent how we are empowered to choose which parts of ourselves to show at work. The campaign logo is designed to be used either as a standalone or alongside the MHFA England logo. It contains the MHFA England M in the middle section, which ties it clearly to our core identity. See examples on page 42 of how we use the My Whole Self logo alone and alongside the MHFA England logo.
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