MHFA England brand book version 1.0
My Whole Self campaign
Illustrative style examples
Palette We use our primary colour palette for My Whole Self materials (see page 18). Typography The My Whole Self campaign uses Lato as its main font. Cabin Sketch can be used sparingly for headings and emphasis (see main typography section on page 22). Illustrative style The campaign illustrations and icons are in our hand-drawn outline style, to reflect the engaging and person-centred approach of the campaign. Shapes and patterns Dots and lines can be used as a background motif for My Whole Self materials, reflecting the shapes in the campaign logo.
Shapes and patterns
41
Made with FlippingBook - Online magazine maker