AICC Opens Registration For New Sustainable Package Design Webinar AICC, The Independent Packaging Association, has opened registration for The Influence of Sustainable Pack- age Design on Buyer Behavior, a new webinar to be held Monday, January 11, at 2:00 p.m. EST, with Dr. Andrew Hur- ley, Associate Professor, Clemson University. In this webinar, attendees will learn about a multi-year case study where various packages were optimized to communicate sustainability. Attendees will also receive three white papers that detail a process of aligning pack- age design, sustainability messaging, and promotion, which had a significant influence on shopper attention and decision-making. Being able to communicate successful storylines for package sustainability is important for sales, marketing, design, and R&D professionals.
Dr. Andrew Hurley is an Associate Professor of Pack- aging Science at Clemson University. He coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has de- livered over 100 presentations on package design glob- ally. Hurley’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40 percent for small and large businesses. The success of his lab catalyzed the forma- tion of Package InSight, a full-service package design and testing company in Greenville, South Carolina. He is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management. This online curriculum teaches the necessary business acumen and professional vocab- ulary to work successfully within the packaging industry.
Registration for The Influence of Sustain- able Package Design on Buyer Behavior is $250 for members and $500 for non-mem- bers. This webinar is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. Register for The Influence of Sustain- able Package Design on Buyer Behavior at www.AICCbox.org/Calendar . Questions can be directed to Taryn Pyle, Director of Education & Leadership Devel- opment, at tpyle@aiccbox.org or Chelsea May, Education and Training Manager, at cmay@aiccbox.org or (703) 836-2422. AF&PA Releases November 2020 Boxboard Report The American Forest & Paper Association (AF&PA) released its November 2020 Box- board Monthly report. Total Boxboard pro- duction in November decreased two per- cent compared to November 2019. It was down three percent when compared to the same 11 months of 2019. The boxboard operating rate was 91.3 percent, down 1.4 points from November 2019 and down 0.7 points year-to-date. Solid Bleached Boxboard production in November increased four percent com- pared to November 2019. It was down five percent when compared to the same 11 months of 2019. Recycled Boxboard production in No- vember decreased four percent compared to November 2019. It was down two per- cent when compared to the same 11 months of 2019.
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December 21, 2020
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