www.beautyd.ca
BRAND DECK
OUR STORY
It all started with a mother, a daughter and an idea.
KIM Kim is our CEO and head of product development. She is a professional makeup artist with many years of experience, having worked on tv and film sets as well as editorial and fashion shoots AND is also a trained nurse!
DONNA Donna is our chief formulator and the mastermind behind our products. She started this journey by creating active skincare, combining elements of some of her favourite skincare products, to give to friends and family members hand delivered in little brown bags.
“If a product doesn’t exist, create it.”
HOW DID SOAPBROWS COME TO BE? In 2016, Kim was working on an editorial shoot in London when she struggled to find a brow product that would create a brushed up flu y brow. Inspired by her makeup training and knowledge of the Hollywood trick of using soap to create this e ect, Kim knew that if she wanted a product that was safe to use and could hold a style, she would have to make it herself. At the same time Kim’s mother Donna had taken an interest in organic skincare and formulation, producing samples for her nearest and dearest and delivering them by hand. Kim asked Donna if it was possible to create a product similar to soap but that was suitable to wear on the face, particularly around the eyes. Never one to shy away from a challenge, Donna set to work formulating a little tin of brow soap that would completely change the game.
We believe in our products, our customers and ourselves.
ETHOS First things first, what do we stand for and does it fall in line with what you believe? Our reason for doing what we do is simple; Whether you choose to take on the day in a full face of makeup or go completely makeup free (or somewhere in the middle) we want you to be confident that you look your best, by enhancing your natural beauty. We don't just want to boost your confidence, we want to help you empower your individuality to encourage you to love all of the things that make you, you. We are here to create high quality skin prep and brow products that work. We are here to promote wellness, both physically and mentally. And we are here to inspire creativity and the bravery to be your most authentic self, whether you wear makeup or not
OUR PRODUCTS We are extremely proud of the products we have created so far and even more committed to producing more high quality brow and skin prep products that really work. From the beginning, we have put hard work and long hours into formulating, manufacturing, boxing and labelling our range by hand to make sure that each and every customer receives the very best of WBCo.
The original browsoap that broke the internet. Strong styling power favoured by pro make-up artists. Moisturising ingredients to nourish delicate skin around the brows. Portable, hygienic packaging that is perfect to pop in your bag. SOAP BROWS - THE ORIGINAL
SOAP BROWS - TINTED
Tinted brow soap to add a little colour to brows. Universal shade that adapts to most brow colours. Smudge proof and long lasting. Moisturising ingredients to nourish delicate skin. Portable packaging that is perfect to pop in your bag.
THE BROW PEN
A fine brush tip to create realistic hair strokes, achieving a detailed and controlled finish. It doesn't have a reservoir (or a cotton core) like most brow pens, so it won't dry out. Made with a pigment-based formula which does not turn to green but holds the colour and stays vibrant for longer. Works harmoniously with Soap Brows allowing you to create exceptional brow styles.
THE BROW PENCIL
The chosen shades are all cool toned to suit most brows. Soft enough to easily transfer product to brows without being too soft and crumbly that it drops or smudges easily. The sleek aluminium outer casing makes it easier to control, feels heavier and is more luxurious compared to other pencils on the market. Works beautifully with Soap Brows to give a soft, fuller looking brow that lasts longer.
THE BROW POMADE
A FREE Pomade brush with purchase on our website. The formula is waterproof and VERY long lasting. All pomade shades are cool tones, to avoid unnatural looking brows. Very pigmented so you only need little product meaning the pot lasts a long time. Can be used in multiple ways to create di erent looks from a sleek, groomed brow to a flu y full brow. Glides over Soap Brows, giving you full control over your brow shape and style.
PREP MISTS
Made with skin quenching, organic Aloe Vera and Glycerin. Perfect for prepping your skin before makeup application. Specifically formulated to be used with Soap Brows® Environmentally friendly packaging and ideal size to pop in your bag to use throughout the day. The added step to skin prep you never knew you needed.
BROW ELIXIR
Full of active ingredients that help to stimulate microcirculation around dormant hair follicles.
Light and easy application and is suitable for continued use. The bristled brush helps the product penetrate the skin to ensure quicker results.
Angled for ease of use with Soap Brows. Dual ended with a spoolie end for application and a flat end to distribute product and flatten brows to the skin. Bespoke design unique to WBCo® THE BROW BRUSH
Super sharp scissors and precision tweezers to pluck, trim and shape your brows. Both made of stainless steel, so easy to sanitise. A handy aluminium tin to keep your brow tools, Soap Brows and spoolies in. Comes with a brow grooming instruction card to help you tame and shape like the professionals. THE BROW TOOLBOX
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GLOW OIL
A beautiful 14ml bottle of skin hydrating magic. A perfect addition to your night time skincare routine. Wake up glowing with hydrated skin. Dry oil suitable for both dry and oily skin. Made with nourishing ingredients like Buriti oil for deep moisturisation.
BOG MYRTLE AND LIME BALANCING CLEANSER
A beautifully light and creamy consistency that doesn’t strip natural oils and leave skin tight and dry. Suitable to use on most skin types. Cleanses and tones in one step. Helps to fight against hormonal breakouts. A firm favourite for pro make-up artists at London Fashion Week.
ORGANIC COTTON AND BAMBOO CLOTHS
Sustainably sourced, hand woven cloths. Made with organic cotton and bamboo, which needs minimum chemical processing. Soft to touch making them suitable for use on the most sensitive skin. Texture that is perfect for sloughing away dead skin cells, loosened by the Bog Myrtle and Lime Cleanser.
Reusable as they are easy to clean. Compostable bamboo handles meaning they are kinder to the environment. Dual use as they can be used to apply Soap Brows and mascara. BAMBOO SPOOLIES
OUR PRESENT
Currently stocking in Liberty London , Urban Outfitters , Harrods and online at Look Fantastic . Over 20 large distributors and stockists from around the world including US, Europe, the Middle East and Australia. We have been spotted on celebrities like Beyonce, Rosie Huntingdon-Whiteley, Dua Lipa, Little Mix, Kim Kardashian, Sabrina Carpenter and Hailey Bieber. We have been used on set for Game of Thrones, The Witcher, His Dark Materials, Glow Up, Modern Family, Unforgotten and The ‘A’ List. Our products have been used on film sets of Dune, The Northman, The Rookie and The Princess Switch. Professional makeup artists like Nikki Wol , Jana Carboni, Nova Kaplan, Hung Vanngo, Patrick Ta, Lisa Elderidge, James Molloy have used our products in their kits.
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