HOW DID SOAPBROWS COME TO BE? In 2016, Kim was working on an editorial shoot in London when she struggled to find a brow product that would create a brushed up flu y brow. Inspired by her makeup training and knowledge of the Hollywood trick of using soap to create this e ect, Kim knew that if she wanted a product that was safe to use and could hold a style, she would have to make it herself. At the same time Kim’s mother Donna had taken an interest in organic skincare and formulation, producing samples for her nearest and dearest and delivering them by hand. Kim asked Donna if it was possible to create a product similar to soap but that was suitable to wear on the face, particularly around the eyes. Never one to shy away from a challenge, Donna set to work formulating a little tin of brow soap that would completely change the game.
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