Dr. Kourosh Maddahi - October 2019

An t i - Ag i ng DENTISTRY MONTHLY NEWS

The Oral Essentials Story OCTOBER 2019

FROM AN IDEA TO REALITY

When you introduce the world to a new idea, you are met with a number of challenges. It was no different when we developed the Lumineux Oral Essentials line of products a few years ago; we met challenge after challenge. I’ve discussed Oral Essentials in the past, but this month, I want to share a few of the challenges we faced getting these oral care products tomarket. We knew it wouldn’t be easy, but we also knew it was something we had to do. One of the earliest challenges centered on the ingredients we wanted to use. I asked questions like, “Which ingredients are absolutely necessary to create an oral care product? Which ingredients will promote healthy hygiene? Which ingredients should we avoid?” We had to find the best ingredients, whichmeant doing a lot of research and experimentation. This led into our next major challenge: How do we formulate these ingredients so they taste right? We all have preconceived notions of what toothpaste andmouthwash should taste like. For most people, it’s a mint flavor. But many enjoy fruit flavors, as well. Finding the right flavors requiredmore trial and error. One problemwe ran into was due to the fact that many healthy ingredients tend to taste horrible. We had to strike a balance—ensuring we’re getting those healthy ingredients in our toothpastes andmouthwashes while avoiding the horrible flavor. One good example is ginger. Ginger is good at fighting bad breath. But when you add ginger to a toothpaste, it does not taste good. It’s much better suited for culinary uses, not oral care products. Thankfully, as we selected each ingredient, we were able to overcome this hurdle. As we formulated the toothpastes andmouthwashes, we encountered yet another big problem. I didn’t want to use preservatives, artificial colors, or emulsifiers. Emulsifiers are added to a lot of food and health care products to prevent ingredients from separating. The problem is these types of ingredients are toxic.

to produce the Oral Essentials line, we had to push them to avoid using preservatives in our hunt to avoid all toxic ingredients.

Once the Oral Essentials line was available in shops and online, the next challenge was educating the public about what sets these products apart from the rest. If you’ve walked down the oral care aisle of any store, you know how many products are available. There is somuch to choose from, and it can be overwhelming. However, none of these other products are certified nontoxic. None of them keep your oral microbiome safe. Many people aren’t familiar with what this means, so they are understandably skeptical. And we were prepared for this from the start. So we sent our toothpastes andmouthwashes to be put to the test. Our products were tested by labs and universities to see if they are what we set out to create: safe and healthy toothpastes, mouthwashes, and whitening strips. The results were conclusive; we accomplished our goal! You can actually read the results and studies at the Oral Essentials website at OralEssentials.com/pages/ scientific-studies. It took a lot of hard work, but I’mglad to see these products on store shelves and in homes across the country and around the world. It’s satisfying to knowwe can make this kind of difference in oral care.

To add to the challenge, most manufacturers require the use of preservatives, which extends the shelf life of a product. When we were looking for a company

-Dr. Maddahi

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