By David MacDonald A t its core, the term Sustainable means “Able to be maintained at a certain rate or level,” explains Louis Zaina, CEO and co-founder of RoofCARE. “Sadly, our industry is one of the least sustainable around. The roofing industry as a whole tends to default to tear-off and replacement as the answer to most roofing problems. Far too often, roofs are replaced prematurely. As a result, tons of perfectly functional roof systems end up in landfills, often replaced by less sustainable systems. RoofCARE’s commitment to taking the time to assess and diagnose roofs enable us to present the client with the ability to focus on correcting only the failed components, which typically constitute less
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SEPTEMBER 2016 • SPOTLIGHT ON BUSINESS
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