American Consequences - June 2020

By Salena Zito

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here is not one thing in the jeans, flannel-lined jackets, denim jackets, overalls, shirts, carpenter pants, custom uniforms, or masks produced by L.C. King

in southeast USA. Thirdly, we have city boutiques that carry our stuff for the hipster seeking a unique garment that is not fast fashion. And then our fourth customer is industrial, where we make a coverall or workwear garment for that particular facility.” For those two trademarks, they make workwear garments, primarily unlined chore jackets, five-pocket jeans, carpenter jeans, barn coats, high-back overalls, and low-back overalls. When the coronavirus hit, King sprang into action the only way he knows how: making things. This time, it was masks. As he sees it, it’s a great story. And he’s not wrong. When the coronavirus hit, King sprang into action the only way he knows how: making things. This time, it was masks. As he sees it, it’s a great story. And he’s not wrong.

Manufacturing that is not made in America. Nothing – not even the threads or the rivets. “All the components, the raw materials, are purchased in the United States and are actually manufactured in the United States,” explains Jack King, who represents the fourth generation in his family to helm the cut-and- sew facility. “We pride ourselves on providing the customer a 100% made-in-the-USA, workwear garment that we cut and sew,” King says with the pride of someone who has earned it. They have two brands, Pointer Brand and their trademark, L.C. King, and four kinds of customers: “We have your typical internet retail customer that goes directly to our website. We also have mom-and-pop wholesale customers for the mom-and-pop retails, general stores that still exist primarily

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