Business Challenge: Grow Your Database
Beginner
Encourage unsubscribed customers to resubscribe
Channels Included • Web Channel • Email
Optional Resources • SAP Emarsys Services: Strategy, Technical, Creative, Execution, Optimization
Use Send Time Optimization to deliver a personalized follow up email at the time most likely to be opened.
Pre-built Tactic Available
Solution • Target customers in your database who are currently opted out or are unidentified. These are potential high value customers. • Create a web channel form pop up, asking customers to re-optin, showcasing the value they’ll receive including data transparency. • It’s important to set the value node used to update the opt-in field to True. • Once opted in, automate a follow up email with personalized product recommendations and content based on their preferences.
Trigger the automation with a customized form to collect helpful information about your customers with a web pop up.
Once the form is completed, send a personalized email with content relevant to each subscriber.
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