Business Challenge: Grow Your Database
Business Challenge: Grow Your Database
Create an omnichannel progressive profiling opt-in experience Advanced
Use Case: Gather data in stages rather than overwhelm prospective customers with lengthy forms. Build detailed customer profiles that enable personalized recommendations and services for an improved customer experience.
What to measure: First purchase Customer churn
Active customer revenue
Retail | eCommerce | Consumer Products | Sports & Entertainment
“
SAP Emarsys has really become the center of how we orchestrate the conversation with our customers to deliver a more rewarding customer experience. And what's most important is we have a deep level of understanding of our customer than ever before. We're using the interactions that the customer has with our brand and using the products that they show interest in to drive a conversation with them...
”
Capture the essentials
Enrich their experience
Understand the customer
Ellise Jones, Group Head of Loyalty, Total Tools
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