Business Challenge: Grow Your Database
Advanced
Create an omnichannel progressive profiling opt-in experience
Use personalized digital ads to encourage engagement.
Channels Included • Email • Digital Ads • Web Channel
Optional Resources • SAP Emarsys Services: Strategy, Technical, Creative, Execution, Optimization
Pre-built Tactic Available
Solution • Entry node is a purchase made that triggers an email follow up, digital ad and web channel message asking about category preferences. • After a week, an automation triggers across channels asking questions to capture interest. • Use email and web channel to capture SMS opt-in to help reach on-the-go customers.
Create a participation check to make sure you have the best target audience to deliver a progressive profile opt-in experience.
14 | 42
14 | 42
15 | 42
Made with FlippingBook - Online magazine maker