Business Challenge: Drive Customer Engagement
Advanced
Launch a new product or offering
AI Marketing Predict your highest value segments by identifying overlap in customer affinity for similar products.
Use Case: Introduce a new product to existing customers to generate excitement about the brand and the new product with a focus on meeting customers on their channel of choice.
What to measure:
Conversion & retention Product adoption Audience growth
Capture consent and unlock a new revenue channel to engage your customers.
Retail | eCommerce | Consumer Products | Sports & Entertainment
“
For lifecycle marketing, we wanted to provide personalized experiences for increased conversion rate, develop segmentation strategies for improved retention and conversion, implement automation triggers to
Automate WhatsApp messages to deliver personalized experiences.
nurture current and future customers, and educate our existing audience and identify customer needs for this new product line.
”
Lyla Holt, Global Digital Marketing Manager, Consumer Care, John Frieda
18 | 42
18 | 42
19 | 42
Made with FlippingBook - Online magazine maker