Business Challenge: Drive Customer Engagement
Advanced
Launch a new product or offering
Announce your new product with a quiz or product comparison content to help increase product discovery.
Invite them to a product launch event via WhatsApp conversational message .
Channels Included • Email • Conversational Channels
Optional Resources • SAP Emarsys Services: Strategy, Technical, Creative, Execution, Optimization
Pre-built Tactic Available
Solution • Create a target audience segment that would be most interested in your new offering with Smart Insights and AI. • Create Personalization Tokens & Content Blocks that you can reuse across channels and campaigns. • Use our pre-built tactic for product launches to get you started, then personalize based on your goals & channels available. • Include Send-Time Optimization to deliver messages at the right moment.
Use Smart Insights and AI Segments to identify your audience with similar product interests.
Share tips, recipes etc. for the newly launched product.
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