Business Challenge: Drive Customer Engagement
Advanced
Deliver time-sensitive messages when a product is back in stock
Channels Included • Email • SMS
Optional Resources • SAP Emarsys Services: SMS concept & writing, personalization & ESL, Transactional messaging, use case & automation creation
Send an SMS message to drive a sense of urgency for the newly stocked item.
Solution • Check for updates on your product catalog on a daily interval and specify a back-in-stock change to trigger this automation. • Target your audiences based on contact behavior where the customer has viewed the product in the past 5 days. • Be sure to exclude contacts who have already made the purchase within the past 5 days. • Deliver a personalized SMS messages for those opted-in to receiving SMS.
Pre-built Tactic Available
Connect Emarsys to your Commerce Product Catalog to capture the latest products in-stock.
Let customers know an item is back in stock + product recommendations .
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