Business Challenge: Increase Customer Retention
Beginner
Convert abandoned cart shoppers on your mobile app
Use Case: Keep mobile app users engaged by reminding them of items they have left in their cart via a strategic series of push notifications over the optimal amount of time.
What to measure:
Push notification open rate Revenue from event attribution Abandoned cart conversion rate
Retail | eCommerce | Consumer Products | Sports & Entertainment
“
[Mobile Engage] allows us to reach more contacts with our triggered app messages such as Abandoned Cart or Wishlist messages. Especially the Abandoned Cart program is showing pretty good results with an Open Rate of 8% and a Conversion Rate of 10.5%.
”
Use personalization tokens to easily promote the product abandoned.
Franziska Fischer, Senior CRM Manager, NBB (notebooksbilliger.de)
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